China Smartphone Market 2009-2019 – Risk Analysis, Evaluation and Management

“Smart Phone Market”
China smartphone market has experienced a skyrocketing growth in the last decade driven by surging demand for smart phones and China fast GDP increase. China has become the largest smartphone production & consumption base in the world with its smartphone annual shipment accounting for over 34.3% of the total shipment worldwide by 2014, up from 12.1% market share in 2008.

As the largest market in the world, mainland China remains among the fastest-growing nations in smartphone industry. This report provides updated statistics and predictions for Smartphone Market in China based on a summary of independent research and a filtration of comparative data from third-party sources. An overview of the global smartphone market is also included. Historical data covers 2009-2014 period which was projected over the next five years up to 2019. In addition, the benchmarked data and analysis offer a solid and comprehensive foundation for businesses to generate ideas tapping into China’s smartphone industry and/or market.

This report answers the key questions: How large is China’s smartphone market and its share in global market? What are the sizes of sub-categories in smartphone market by OS, brands, price, screen size, CPU processor, and camera resolution? Where do Chinese smartphone users download/purchase apps or software and how much do they spend monthly? What are the marketing channels of smartphones in China? What are the answers to the above questions in the next five year? Our research team estimates that China’s smartphone shipments and users reached 450 million and 610 million respectively in 2014. It is predicted that the two figures to continue to rise over the coming years driven by the booming economy and the expansion of middle-class people in China. The total smartphone shipments and users will soared to 768.3 million and 964 million by 2019.

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Table of Contents

I-1. Industry Definition and Scope
I-2. Research Methodology
I-3. Executive Summary

II-1. Global Mobile Phone and Smartphone Shipments 2009-2019
II-2. Market Segments of Global Smartphone Shipment Volume by OS 2009-2019
II-3. Market Segments of Global Smartphone Shipment Value by OS 2009-2019
II-4. Worldwide Smartphone Average Selling Price 2009-2019
II-5. Global Mobile Phone and Smartphone Users 2009-2019

III-1. China Smartphone Shipments by Volume 2009-2019
III-2. China Smartphone Shipments by Value 2009-2019
III-3. Market Shares of China Smartphone Shipments by Air Interface 2009-2019
III-4. Market Shares of China Smartphone Shipments by Vendor 2011-2014
III-5. Market Distribution of China Smartphone Shipments by OS 2009-2019
III-6. Marketing Channels of China Smartphones 2013-2014
III-7. China Smartphone Users and Penetration 2009-2019
III-8. Market Shares of China Smartphone in Use by Brand 2013 & 2014
III-9. Shares of China Smartphones in Use by OS 2009-2014
III-10. Shares of China Smartphones in Use by Screen Size 2009-2019


IV-1. Smartphone Output Value and Enterprises in China 2009-2019
IV-2. Major China Smartphone Makers and Market Shares in 2014
IV-3. China Smartphone Exports by Value 2009-2019
IV-4. Contribution of China’s Smartphone Supply to Global Market 2009-2019

V-1. China’s Smartphone Average Selling Price 2009-2019
V-2. Most Popular Smartphones in China in October 2014
V-3. Market Shares of China Smartphones by Brand Awareness 2010-2014
V-4. Price Segments of China Smartphones 2011-2014
V-5. Processor Segments of China Smartphone Models on Market 2013-2014
V-6. Distribution of Smartphone Models on Market by Screen Size 2013-2014
V-7. Market Shares of Smartphone Models on Sale by Camera Resolution 2013-2014
V-8. Market Shares of Smartphone Models on Sale by Battery Capacity in October 2014

VI-1. China’s Urbanization Progress 2009-2019
VI-2. Increase of Per Capita Income in China 2009-2019
VI-3. Increase of Customer Goods Sales in China 2009-2019
VI-4. Smartphone Features Considered by Potential Purchasers 2013-2014
VI-5. Major Complaints from Smartphone Users in 2014
VI-6. On-Device Behaviors of China’s Smartphone Users 2013-2014
VI-7. Percentage of Users Who Used Smartphones in Various Places or Activities 2013-2014
VI-8. Softwares/Apps Installed by Category 2013-2014
VI-9. Downloading Sources of Installed Apps 2013-2014
VI-10. Average Monthly Spending on Apps Installation 2013-2014

VII-1. Will Profit Shrinking Hurt the Industry?
VII-2. Major Growth Drivers and Increasingly Attractive Features of Future Smartphones

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