The new “Biggie” in the German social media monitoring market

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since its foundation ten years ago VICO and infospeed, the leading German providers of social media monitoring, have been showing the way for their industry.

Leinfelden-Echterdingen, Esslingen – September 14, 2015 – since its foundation ten years ago VICO and infospeed, the leading German providers of social media monitoring, have been showing the way for their industry. Together with infospeed VICO as parent company will be the most important player in the German market of social media monitoring. “Our customers benefit enormously from this concentration of expertise,” says Marc Trömel, CEO of VICO and infospeed.

VICO and infospeed contribute their products, technologies, and their entire know-how to the cooperation. The bundling of skills of the two specialists of the social media monitoring serves above all the customers of the two companies. “Together we offer an even higher data quality, even more products and new features,” says Marc Trömel. “VICO – and infospeed customers can now rely on an enormously powerful range of first-class technological and content solutions, which is unparalleled in the market.”

Tailor-made solutions

VICO is a pioneer and leader in social media monitoring in Germany. Its global data coverage and advanced language technology are the industry benchmark. The company brings a sophisticated social media dashboard with connected big-data solutions in cooperation with VICO analytics. VICO is known for its customized Web Intelligence and social media monitoring solutions, which are used, for example, by the Deutsche Telekom or LG Electronics.

Innovation leader

Cologne’s infospeed was founded in 2005 and since then has been the pioneering German provider for product innovation in the monitoring market. Thus, the review dashboard was one of the most successful launches in the German market, with a growth rate, in the end, of 1200%. Thanks also to its price monitoring, KPI dashboard and its tourism monitoring infospeed is considered to be one of the market leaders of the industry.

Practical relevance

A wider range of monitoring services, highest data quality, bundling know-how and higher practical relevance: VICO and infospeed work together to meet optimally the needs of their customers. Also, for example, in the field of social media marketing. With VICO Agency the parent group has for years had a marketing agency, which transfers the findings of the monitoring directly in successful social media measures. In the future, also infospeed customers can benefit from this service.

Use Data Smartly – VICO Research & Consulting is the specialist in social media and information on the Web. VICO is a nationwide leader with its first-class Web intelligence tools and its flexible and customisable services. VICO’s customers include, among others, international B2B companies. They use VICO’s expertise for business-related decisions and the implementation of customised social media concepts. Looking at Web Intelligence, VICO offers solutions and services that help companies of widely different industries to remain competitive in the social web. Social media research and social media marketing round off the portfolio of VICO Research & Consulting.

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infospeed is one of the market leaders for social media monitoring. The company, as one of the first agencies for social media monitoring, has been offering since 2005 the targeted identification, indexing, evaluation, analysis, treatment and monitoring of information available freely on the Web. With web2monitor infospeed has today one of the most successful social media monitoring tools on the market. The multiple award-winning tool is used by companies such as Bayer, ThomasCook, brother, Allianz, JackWolfskin, pwc, HDIGerling, ERGO and many others as a full service solution.

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Media Contact
Company Name: VICO Research & Consulting GmbH
Contact Person: Marc Trömel
Phone: + 49 (0) 711. 78 78 29-0
Address:Friedrich-list-Straße 46
City: Leinfelden-Echterdingen
State: Esslingen
Country: Germany