In-app Advertising Market to Grow at 39.97% CAGR 2014 – 2019

“Global In-app Advertising Market to Grow at a CAGR of 39.97% Over the Period 2014 – 2019”
The Global In-app Advertising Market 2015-2019 report analysis the impact of driver, challenge and trends on In-app advertising market. The report also provides the In-app Advertising market and vendor landscape.

The Global In-app Advertising Market 2015-2019 says mobile app install ads are promoted through social networking websites such as Facebook and LinkedIn. A large number of individuals socialize on these networking websites on an everyday basis, which offers a platform for marketers to promote their apps through these mediums. The US is a leading contributor, which generated revenue of $3.41 billion in 2014 through mobile app install ads. This share is likely to double during the forecast period because of the increase in time spent on digital media by the US population.

The Global In-app Advertising Market 2015 – 2019 Complete Report of 57 Pages is Available at:

The report provides 17 Exhibits to support the market research.

The analysts forecast global in-app advertising market to grow at a CAGR of 39.97% over the period 2014-2019.

According to the report, the number of smartphones shipped worldwide in 2014 was 1.22 billion units. This number is likely to increase exponentially during the forecast period. Therefore, high adoption of smartphones and tablets provides a platform for mobile advertising agencies to reach the target customers through mobile apps, supporting the growth of the global in-app advertising market.

Further, the report states that social media advertising and online advertising are gaining high popularity because of the effectiveness of word of mouth marketing, posing a high threat to the in-app advertising market.

The following companies are the key players in the Global In-app Advertising Market: Chartboost, Flurry, Inmobi, Millennial media and Mopub.

Other Prominent Vendors in the market are: Byyd, Fiksu, Google, iAd, Kiip, Matomy Media, Mobile Network, MobPartner, OfferPal Media, PubMatic, RevMob and Science.

Covered in this report

This report covers the present scenario and growth prospects of the global in-app advertising market for the period 2015-2019. To calculate the market size, the report considers in-app advertising globally, including mobile in-app advertising and tablet in-app advertising.

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The global in-app advertising market is highly fragmented with the presence of a large number of small and large vendors. The report only lists the key vendors in the market; it does not present the market share of all the vendors. In addition, the report discusses the major drivers influencing the growth of the global ad spending market, outlines the challenges faced by vendors and the market at large, and the key trends emerging in the market.

The report, Global In-app Advertising Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and EMEA; it also covers the global in-app advertising market landscape and its growth prospects in the coming years. The report includes a discussion on the key vendors operating in this market.

Market driver

  • Growing adoption of smartphones and tablets
  • For a full, detailed list, view our report

Market challenge

  • Stiff competition from substitutes
  • For a full, detailed list, view our report

Market trend

  • Growing popularity of mobile app install ads
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents:

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Market research methodology

PART 04: Introduction

PART 05: Market landscape

PART 06: Geographical segmentation

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Vendor landscape

PART 14: Key vendor analysis

PART 15: Appendix

Detailed Table of Content is available at:

List of Exhibits

Exhibit 01: Product offerings

Exhibit 02: Global mobile ad spending market 2014-2019 ($ billions)

Exhibit 03: Global in-app advertising market 2014-2019 ($ billions)

Exhibit 04: Five forces analysis

Exhibit 05: Global in-app advertising market by geography 2014

Exhibit 06: Global in-app advertising market by geography 2014-2019

Exhibit 07: In-app advertising market in Americas 2014-2019 ($ billions)

Exhibit 08: In-app advertising market in APAC 2014-2019 ($ billions)

Exhibit 09: In-app advertising market in EMEA 2014-2019 ($ billions)

Exhibit 10: In-app advertising market in US 2014-2019 ($ billions)

Exhibit 11: Global mobile devices market 2014-2019 (millions of units)

Exhibit 12: Global smartphone and tablet penetration 2014-2019 (by % of global population)

Exhibit 13: Global Internet penetration 2014

Exhibit 14: Leading countries by Internet usage 2014

Exhibit 15: Global mobile connections by generations 2014-2019

Exhibit 16: Cellphone Internet users 2014-2019 (billions)

Exhibit 17: Impact of drivers

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