Set the Storyworld to Random Offers Strategies for Captivating Contemporary Audiences

Interactive media expert Krishna Stott releases groundbreaking new book

MANCHESTER, UK – 13 Oct, 2015 – Krishna Stott, the managing director of Bellyfeel, has announced the release of his new book. Set the Storyworld to Random: How to Connect with Modern Transmedia Audiences explores the art of storytelling to audiences of today.

The new book includes a collection of articles, posts, and essays that discuss tactics for creating and delivering interactive media in the 21st century. The newly released trailer highlights some of the leading-edge strategies contained within the book.

Bellyfeel commissions interactive and transmedia projects, and through his experiences as a digital, multiplatform, and interactive expert for 15+ years, Stott has gained the most current knowledge regarding the successful delivery of media to today’s audiences.

Within Set the Storyworld to Random, readers find expertly written, easy to digest information on how traditional media companies can compete with media giants (i.e., Facebook and Google), how companies can raise funds for interactive multiplatforms, and how to satisfy contemporary audiences.

Stott says that his book is for anyone who wants to see how traditional media businesses, such as film, television, music, and publishing, are falling short of audience expectations, as well as for those who want to see the direction in which modern media has shifted.

At Bellyfeel, Stott’s team works to uncover the problems that modern media businesses face, and in his brand new book, Stott hopes to provide solid answers for companies who are ready to move forward. From tips to audience engagement to transmedia tips and left-field thinking, Stott leaves everything on the table in Set the Storyworld to Random.

Further information can be found at

About Krishna Stott

Krishna Stott is a writer, producer, consultant, and the managing director of Bellyfeel. His passion is using emerging technologies to tell stories to modern audiences.

Book Trailer:


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Media Contact
Company Name: Bellythink Publishing
Contact Person: Krishna Stott
Phone: +44161-743-4540
Country: United Kingdom