L.A. Designer Disrupts Luxury Fashion with Innovative Briefcase

LOS ANGELES, CA – 14 Oct, 2015 – Justin Janes, the creative mind behind high-profile campaign designs at Hotel Bel-Air and Wolfgang Puck, announced yesterday his new innovative fashion brand called Aficionado. Aficionado is a modern, innovative briefcase that is disrupting luxury fashion with its rock bottom pricing of $149. The goal of the brand is to instill confidence in the modern gentleman while giving him a stylish, affordable alternative to the traditional $800 briefcase. In the first 24 hours, Aficionado has already garnered 20% of its $15,000 goal on Kickstarter.

Janes is well versed in designing unique campaigns, having played a behind-the-scenes role in 10 projects, which garnered over $1,000,000 in total funding such as DASH Wallets and HALO Belt. Having tasted success, Janes took his design skills to a professional level, creating eye-catching menu designs at Wolfgang Puck and ultimately optimizing guest engagement. Most recently, Janes crafted custom marketing elements for the Chefs’ Dinner Series at Hotel Bel-Air.

Janes launches his brand with unique intentions. “Too often, brands fail to tell consumers that they really care about them. They get caught up in selling what their product does rather than how their product can transform your life. The sole purpose of Aficionado is to provide value. We want you to be confident in yourself and your appearance without having to pay thousands of dollars for a brand name product.

Starting at a limited-quantity price of $149, Aficionado is a modern briefcase made of Saffiano leather with external dimensions of 16”x12”x2.5”. Solid brass hardware and a quick-reach slot allow for simple, easy access to your keys, wallet, and other essential items. Aficionado is well on its way to being funded on Kickstarter. 

To learn more about Aficionado, visit http://kck.st/1WY7CQa on or before December 11, 2015. Janes will then move toward full production of the briefcase, retailing for $199.

About Aficionado

Justin Janes founded Aficionado in October 2014 to combine his passion for graphic design and product design. He spent 12 months designing the briefcase, consulting with manufacturers, and testing prototypes. His prior experience with designing product campaigns on Kickstarter, as well as for high-profile clients such as Wolfgang Puck and Hotel Bel-Air, have proven Janes’ ability to craft unique, successful campaigns.

Distributed by Aficionado

Media Contact
Company Name: Aficionado
Contact Person: Justin Janes
Email: justin@aficionadostyle.com
Phone: (858) 472-7771
Country: United States
Website: http://www.aficionadostyle.com