Stevia Ingredient & Retail Products Market to Reach $610.4 Million by 2020

“Stevia Ingredient & Retail Products Market (2015 – 2020); by Ingredient (Rebaudioside A, Stevioside); by Extract (Liquid, Powder, Leaves); by End-use (Confectionery, Beverages, Snacks, Dietary Supplements, Dairy, TableTop, Bakery and Packaged Goods)”
Increasing Regulatory Approval Makes Stevia the Fastest Growing Natural Sugar Substitute Ingredient; the market estimated to reach $610.4 Million by 2020

Stevia, the miracle herb containing steviol glycosides as the sweetening agents, is considered as natural low-calorie sweetener. Rising health concerns among obese and diabetic people set to propel the consumption of stevia in the households as well as in packaged food and beverages. The global stevia market is segmented based on end-use, extract and geographic perspective. The stevia ingredient market is forecast to reach $610.4 Million; whereas, the retail sales of end-use products is estimated to reach $3.9 Billion by 2020. Table-top sweetener is the fastest growing stevia-based retail product owing to the higher demand for low sugar and low calorie products. This market segment is estimated to cross $700 Million mark by 2020.

Browse 102 Market Tables, 19 Figures spread through 150 Pages and an in-depth TOC on “Stevia Ingredient & Retail Products Market (2015 – 2020)” at:

Demand for stevia is driven by changing lifestyle, rising disposable income and consumer awareness on health benefits offered by stevia. However, the most prominent factor fuelling its market growth is the approval on the usage of stevia as an ingredient in many countries. Stevia was approved for its usage in food & beverages in 2008 by FDA; after the approval in the U.S., the approvals for stevia have paced up in various other nations also in the later years. Currently, with approvals in more than 60 countries, Stevia ingredient & retail products market market is the fastest growing natural sugar substitute.

Major end-use segment of stevia ingredient are confectionery, bakery, snacks, beverage, dietary supplements, tabletop, surface & dressing food, dairy and packaged food. Beverage is the most leading segment in the stevia market owing to increasing product launches and shifting preference of consumers towards diet soft drinks and fruit juices. Table-top sweetener is the second leading segment by value due to its increasing usage in household consumptions.  

APAC region is the most dominant Stevia ingredient & retail products market in this region is estimated to reach $208.3 Million by 2020 at a CAGR of 9.1% from 2015 to 2020.

Owing to heightened awareness and wide availability of stevia-based products in the U.S., North America accounted for the second largest market share in 2014. With the growing awareness among consumers across the EU nations and increasing stevia-based product launches, this region is expected to be the fastest growing market in the coming years.

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The major players in this market include:

  • Purecircle Ltd. (Malaysia)
  • Cargill Inc. (U.S.)
  • GLG Lifetech (Canada)
  • Tate & Lyle (U.K.)
  • Sunwin Stevia International Inc. (China)

Stevia ingredient manufacturers are continuously investing into R&D and new product launches in order to increase sales and gain market position. These players account for approximately 60% of the total market. The market shares are expected to remain the same in the near future owing to the increasing agreements of major companies with F&B companies and the entry of local players in each region.

The global Stevia Ingredient & Retail Products Market Report provides a detailed analysis of the different ingredients, extracts, end-use segments and retail sales of end-use products.

Various end-use segments included in the report are:

  • Confectionery
  • Beverages
  • Snacks
  • Dietary Supplement
  • Dairy
  • Table-top, dressing & Surface food
  • Bakery
  • Packaged Goods

The overall Stevia ingredient & retail products market is also presented from the perspective of different geographic regions and the key countries for this industry. 

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