Licor Zone S. A. DE C. V. Announces the Opening of Its Third of a New Generation of Liquor Stores in Jalisco, Mexico

ARANDAS, JALISCO, MEXICO – 16 Nov, 2015 – The retailer said in a statement that LicorZone’s ® third outlet is located in Arandas, Mexico.

With one store opening each week and few others coming next month in Mexico, the liquor, beer, and wine outlet announced that it intends to open at least 200 stores all over Mexico by 2016 and hundreds more throughout Latin America and Europe. Liquor laws in these regions allow producers to operate outlet stores that sell directly to customers, without the need for a liquor distributor, like you would need in the USA.

Licor Zone will provide consumers with generic, unbranded liquors, such as whisky, vodka, brandy, and rum, for as low as MN$50, or US$3.33, for a 750 ml bottle. A wide range of liquors will be available soon in Licor Zone outlets in Arandas and around the world but will also carry brand name liquors as well.

Company Manager Liz Munoz said: “Our liquor stores will provide customers with a first class shopping experience and a vast range of generic liquors produced by us. We keep our prices low by selling directly from our liquor plant to our liquor stores also we will purchase large quantities of liquors from the big brands, and we will pass on the saving to our affiliates.

“For anyone who wants to learn more about our products – they are all made in Mexico and there will be an expert available for advice about them. If you would like, you may interact with our products by testing them in-store, by exploring the basics, or by learning new skills from our professional team.”

The concept is simple: Licor Zone is part of an American business conglomerate, which has been present in Mexico since 2011. They have a new manufacturing plant located in Arandas and export to every corner of the globe.

In Mexico, our concept is called “Tienda de Fabrica” or, as they say in the USA, it is “liquor outlet” We sell what we produce in our plant and we buy large quantities of cases from the big brands as well, passing on the saving to our consumers and affiliates.

We carry 360 bottles of each product category in each store as our standard base inventory. The usual size of our stores is 200 square meters, or 2,500 square feet, and we offer eight liquor categories: whisky, 12 flavors of vodka, brandy, agave spirits, tequila, coffee liqueur, rum, and a few import liquors, such as scotch, that we bottle ourselves. 


Soon, we will import wines and sell them for very cheap, less than MN$50.00 or US$2.60 per 750 ml bottle for a good cabernet sauvignon or a merlot from France, Spain, Italy, Argentina, or Chile.

The cash that will be injected into the business by the new Licor Zone affiliates will finance our expansion. Licor Zone is not a franchise, but rather an association of retailers who have given us a lump sum to become a Licor Zone affiliate and use our trademark at no cost. We will use the proceeds to decorate their store with the Licor Zone “look” and to supply them with their initial inventory. No fees or royalties are required and they can use our brand as long as they buy only from us.

We invite anyone to open a Licor Zone in their city, they can apply on line on our web site or

Our business model:

We produce our liquors in our very own 65,000 square foot plant in Arandas and sell our products directly to our affiliates, with no more intermediaries. Licor Zone will be unbeatable because of its low production costs and the fact that we work on only a 25% margin. Our retail price for a 750 ml bottle of whisky is MN$75.00, or US$5.00, while a 1000 ml bottle is MN$100.00, or US$7.50. A 1.75 liter bottle is MN$150.00, or US$10.00. We are 50% to 70% cheaper than our competitors.

Arandas is the best location in Mexico because it is in the center of the country, where there are 4 seasons. This is excellent in terms of logistics, because it allows us to buy corn to produce whisky, sugar cane to produce rum, potatoes to produce vodka, and grapes to produce brandy. This way we will be able to continue production all year around. And Mexico is the best country from which to export our new concept of liquor to the rest of the world – Mexico enjoys free trade agreements with more than 50 countries around the world, including the USA, Canada, the whole EEA, and more.

We expect to employ 200 people by the end of the 2016, 1,000 by 2017 and 7,000 by 2020.

Consumers will love it; we are offering a win-win situation. The consumer is saving, the government is making money on liquor taxes, and we make money because we do not have any intermediaries eating our margins.

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Media Contact
Company Name: Licor Zone SA de CV
Contact Person: Liz Munoz
Phone: 52 1 348-783 10107
Address:Francisco L Madero 307, Plaza los tulipanes
City: Arandas
State: Jalisco
Country: Mexico