W12 Conferences – Second Screen Technology is the Future

Second screen technology bridges the gap between conferences and social media and is being utilised more and more.

“Technology is playing a dominant role in our lives. Social media is hugely popular with many people spending hours on it every day so it makes sense to incorporate it where you can into your conference,” Tony Steedman from W12 Conferences explained.

“Conferences are hugely important to businesses with many running them to boost brand awareness, improve confidence in their brand by showing off their products and crucially, demonstrating their capabilities and generating sales. The personal touch of a face to face conference is hugely valuable and is so important when it comes to building trust and helps you build business relationships. This simply is not possible with online conferences and webinars.”

Social media is a great tool that can be utilised by businesses. For those that don’t know, social media is an online conversation. Some conversations are public for everyone to see, others are only visible to private groups or to friends. The potential exposure companies can get from hosting a conference that integrates with social media is huge. While conferences are great, businesses are limited by the audience size. Although there are some big venues out there, these are expensive and beyond most conference budgets. By integrating a conference with social media, you can reach people online as well, helping you to spread your message further, thus increasing the effectiveness of the conference. A small conference suddenly changes to a worldwide audience online.

Mr. Steedman who has worked for W12 Conferences, an events venue that has conference rooms for hire in West London, for a number of years said “when looking for a venue, think about how you are going to integrate social media. Second screen technology allows delegates to view the conference slides on their mobile devices which are perfect for those that struggle to see the projector but also it allows delegates to share information online.“


Media Contact
Company Name: W12 Conferences
Contact Person: Tony Steedman
Email: events@w12conferences.co.uk
Phone: 02033131609
Address:W12 Conferences, Artillery Lane, 150 Du Cane Road
City: London
State: Greater London
Country: United Kingdom
Website: http://www.w12conferences.co.uk