W12 – Use Technology to get the Maximum from Your Conference

Companies are using second screen technology to help integrate their conference with social media.

The world is evolving, and the way companies do business is changing. Technology continues to improve and many traditional methods are being replaced or are adapting. The recent recession hit many businesses hard and forced companies to tighten their belts and to be more efficient. Tony Steedman from W12 Conferences says that “more businesses are running face to face conferences and they realise the benefits.

Conferences allow businesses to get potential clients as well as others in the industry together to discuss a topic of common interest. Some companies use them as a method of increasing sales, others run them to increase brand awareness or to launch a new product. Face to face conferences are more effective than webinars. They are more expensive but they enable you to network with your delegates, and this is hugely valuable. Networking with delegates allows you to build those all important business relationships which simply is not possible with webinars and video conferences.”

“The main problem when it comes to face to face conferences is that they are limiting with the number of people that can attend for obvious reasons. Conference venues come in a variety of difference sizes and whilst there are some huge venues out there, they typically increase in price as the size goes up. Plus, companies tend to be limited by the size of their contact list so even if they could afford a large venue, they probably couldn’t fill it. A popular way of expanding the reach of your conference is by incorporating social media with the use of second screen technology. This allows delegates to view content on their mobile device in real time which enables them to take screenshots of the presentation and share it online. This helps to promote your event to a wider audience so that you can benefit from the personal touch of a face to face meeting whilst also spreading your message to thousands of people online.”

“Gone are the days where companies want to keep conference content hidden in fear of it being plagiarised. Now companies want it to be shared as it helps to boost brand awareness. In the past it was deemed rude if you were sat on your phone at a conference as it meant you were not concentrating; now it is almost encouraged as it often means that you are sharing their content. Companies want you to share their content as it helps to promote their business.”

W12 Conferences offers meeting rooms for hire in West London and has a variety of meeting rooms that are bright and modern with up to date audio visual equipment. 

Media Contact
Company Name: W12 Conferences
Contact Person: Tony Steedman
Email: events@w12conferences.co.uk
Phone: 02033131609
Address:W12 Conferences, Artillery Lane, 150 Du Cane Road
City: London
State: Greater London
Country: United Kingdom
Website: http://www.w12conferences.co.uk