Giancarlo Sopo on CNN en Espanol: Tech Industry Needs to Engage Latinos

MIAMI, FL -12/1/2015 (PRESS RELEASE JET) — In a recent interview on CNN en Espanol’s Directo USA (See Below), Miami communications and public relations consultant Giancarlo Sopo said the tech industry needs to do a better job at engaging Latinos. In addition, Sopo noted the growth in Miami’s tech ecosystem and its contribution to a stronger regional economy, better jobs, and greater economic opportunities.

“Despite the fact that Latinos make up 16 percent of the population, at some tech companies, they’re only 2 or 3 percent of the workforce,” noted Giancarlo Sopo. Adding, “Latino consumers are among the most tech savvy in the country. Few ethnic groups have greater access to smartphones. It’s in the best interest of the tech industry to proactively engage Latinos and Spanish-language media.”

A 2014 analysis by USA Today found that major tech companies lag in hiring minorities. While Latinos make up 6.5% of computer science graduates, they are just 3% of Silicon Valley employees. Tech companies have recently begun addressing its diversity issue. In October, Facebook announced the launch of TechPrep ( ), an initiative to offer parents resources in English and Spanish to educate their children about career opportunities in computer science. 

About Giancarlo Sopo

Giancarlo Sopo is a communications and public relations strategist who has advised elected leaders, corporations, startups, and advocacy groups in the United States and Latin America. Originally from Miami, Giancarlo was formerly the head of marketing for Benenson Strategy Group, a WPP consultancy, in New York; a Harvard Univresity teaching fellow; and a Director of Communications in the United States Congress for Rep. Joe Garcia in Washington DC. His commentary has been featured in The Huffington PostWall Street Journal, and CNN among other publications.

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