Using big data analytics, this research covers all top microwave oven brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by microwave oven sales, number of times online users mention about a particular microwave oven brand, brand preferences, factors affecting purchase, as well as online shoppers’ comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.
Full research report on Chinese Microwave Oven Market Analysis:
List of Topics
Overview of the sales of major microwave oven models on two Chinese major online stores Tmall and JD and ranks Chinese as well as foreign microwave oven models by sales volume
Analysis of brand position, touching on major vendors’ online visibility and sentiment rating that were measured based on the number of times online users mention a particular brand on Tmall and JD
Analysis of brand awareness, including major factors that affect purchase of top 5 best-sellers and user reviews from people who have bought and used them
User analysis of major microwave oven brands in China, highlighting user distribution by gender, by age, and by region
List of Companies
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