Using big data analytics, this research covers all top air conditioner brands sold on China’s online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by sales, number of times online users mention about a particular air conditioner brand, brand preferences, factors affecting purchase, as well as online shoppers’ comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.
Full research report on Chinese Air Conditioner Market Analysis:
List of Topics
Tmall and JD sales rankings of Chinese, foreign, and Taiwanese air conditioner brands and includes sales volume ranking of those brands’ best-selling models
Analysis of brand position, touching on major vendors’ online visibility and sentiment rate that were measured based on the number of times online users mention a particular air conditioner brand over the research period
Analysis of brand awareness, including major factors that affect purchase of top 5 best-sellers and user reviews from people who have bought and used them
User analysis of major air conditioner brands in China, namely Haier, Midea, Galanz and Daikin, and includes those brands’ user distribution by gender, by age, and by region
List of Companies
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