The hyperscale data center market was estimated at over USD 1.00 billion in mid 2015. The market is expected to experience significant growth over the forecast period owing to rising computing, networking, memory and storage resources demand in distributed or grid computing environments. Cloud computing has been changing data storage requirements and its rapid growth is expected to increase product demand over the forecast period. The product supports cloud services and is incorporated primarily in inexpensive off-the-shelf servers. Cost efficiency and flexibility to scale up are expected to propel the market over the next seven years.
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Cloud companies investing in hyperscale data centers have been influencing the business of original design manufacturers. ODMs are manufacturers and the designers of white-labeled servers which are being sold by numerous technology vendors such as HP and EMC. ODMs direct sale to cloud based providers such as Google, Microsoft and Amazon is expected to augment the hyperscale data centers market over the forecast period.
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Annual global IP traffic is expected to reach two-zettabyte threshold and the video content is expected to account for 80% of the global consumer internet traffic. Web services companies use hyperscale data centers to ingest, transcode, and process videos and this is expected to have a significant impact on industry growth over the next seven years.
With the help of the hyperscale data centers web services, numerous companies apply algorithms to the models that can recognize, classify and analyze relationships in the data and can be used to recommend content, tag photos and deliver relevant advertising.
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The new server and network design reduce power losses with direct current powered drives. In addition, the product is uniform and can save time on troubleshooting failed components which in turn is expected to increase their demand over the forecast period. The hyperscale data is employed in various application areas including social media, web 2.0, cloud computing, internet commerce, online game hosting and big data. Hyperscale business can be widely used by online and telecommunications companies. Increasing application scope in the internet banking sectors is expected to create new business avenues for the product over the next seven years.
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