Trax Image Recognition Technology is Changing the Game in Retail featured on Worldwide Business with Kathy Ireland

Worldwide Business with kathy ireland presents an exclusive interview with Joel Bar-El, Chief Executive Officer and Dror Feldheim, Chief Commercial Officer of Trax Image Recognition.
Trax Image Recognition is the global leader in providing real-time image technology to retailers and tier-one manufacturers.

Tune into Bloomberg International as sponsored programming on December 20, 2015. See market by market listings below.

Los Angeles, CA,  December  15, 2015 — Joel Bar-El, Chief Executive Officer of Trax Image Recognition, opens his comments with, “There is a hyper-competitive environment in today’s retail space, and it is increasingly important to automatically collect information from the shelves. Manual systems will simply not work in today’s retail markets.”

Bar-El continues, “We are able to easily and effectively collect over 100 points of data from virtually any activation point, including all types of retail shelves, bar areas, table tops, cash areas and even outlet entrances.”

Dror Feldheim, Chief Commercial Officer of Trax Image Recognition, adds, “Our image recognition technology addresses that need by converting everyday mobile images into real-time actionable information. You simply walk into a retailer, photograph the shelves with your brand displayed, and transmit the image. Our technology evaluates that scenario and provides the brand and retailer with a wealth of actionable insights.”

Founded in 2010 and headquartered in Singapore, Trax Image Recognition has offices in Europe, North American, APAC, and South America. The company is the world leader in providing real-time image recognition technology for use globally in tier-one manufacturers and retail environments. It also provides technology that assists CPG manufacturers exercise control over performance gaps, identify category opportunities, and quickly generate additional revenue.

Providing real-time analytics and actionable insights was the reason the company was identified as the key technology enabler for Coca Cola Amatil and earned recognition as one of BRW’s 50 Most Innovative Companies of 2014.

Feldheim concludes the interview by pointing out, “The heart of the Trax Image Recognition solution is our extremely fine-tuned image recognition engine. We offer fully scalable data by stores, categories and products. This allows easy tracking in real-time of shelf share, brand compliance, promotional activities and other critical data.

The Vice President of Programming of Worldwide Business, JL Haber, notes, “We’re excited to introduce our viewers to the innovative solutions offered by Trax Image Recognition. Their approach is revolutionizing brand management at the shelf level. ”

Tune in to see Trax Image Recognition  on Bloomberg International as sponsored programming on December 20, 2015 at 10:30am D.F.

 About Worldwide Business with kathy ireland

Worldwide Business with kathy ireland is a weekly business television program featuring real-world insights from corporate executives from all over the globe.

Worldwide Business with kathy ireland airs on Saturdays and Sundays on Fox Business Network as part of their sponsored programming lineup, as well as internationally to over 50 countries on Bloomberg International.

Visit for detailed airing schedules or check your local listings.

Press Contact:

Gila Stern

Communications Director

561-988-9455 ext. 269

About Trax Image Recognition
Trax is a software as a service (SaaS) company that provides leading image recognition technology and market data services to tier one manufacturers. The company enables brands to easily control their performance gaps, identify category opportunities and increase their revenue immediately. Trax does this using iOS, Android and Windows smartphones and tablets to gain actionable retail analytics in real-time.

With over 40 clients, in 30 countries, top brands such as Coca-Cola, AB InBev, Nestle, Henkel, PepsiCo and many more, leverage Trax globally to manage their in-store execution and increase revenues at the shelf. Trax is headquartered in Singapore with offices across Asia Pacific, Europe, Middle East, North America and South America. To learn more about Trax, please visit

 For additional information please contact:


Fei Fei Ho, VP Marketing & Communications

Office: +65-6224-9145  Mobile: +65-9775-5569

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