eReleases vs PR Web vs Business Wire vs Press Release Jet: ROI Benchmarks Revealed

Press Release Jet is the winner of the ROI benchmarks for press release distribution.

LOS ANGELES, CA – January, 15, 2016 – Every major press release distribution company has a reach of hundreds of thousands of journalists in their news wire but what matters to you – as the marketer or business owner – is how many journalists from those media outlets actually pick up your story and the quality of those media outlets.

Press Release Jet offers standard press release distribution at the astonishingly affordable rate of $19. This package includes guaranteed placement across 150+ media websites and guaranteed placement on Google, Bing, Yahoo, Google News and Bing News. They also offer a premium press release distribution at $49 and this package includes everything from their standard package along with guaranteed placement across 350+ media sites including ABC, CBS, FOX, NBC and the CW.

PR Web is the self service subsidiary of Cision and they offer their basic package at $99 but the press release only lives on their website. Their standard press release package is $99, although from independent research conducted, the news releases sent using this package nets around 75 media site placements. PR Web’s premium package is $369 and this package nets around 150 media site placements. PRWeb does not provide guarantees on how many media sites will pick up your press release.

eReleases is a reseller of PR Newswire, another provider of press release distribution. The advantage of going with eReleases is their pricing is cheaper than going with PR Newswire directly at $399 instead of $775 for a single press release distribution. However, Press Release Jet’s premium package at $49 provides an 85% overlap in the media outlets and you get more media outlet pick up.

Business Wire hides their prices until you speak with a representative. Their pricing ranges from $99 to $499 and up. Business Wire does not include a guarantee on how many media sites will pick up your press release.

In conclusion, the press release distribution service with the best ROI (return on investment)  is Press Release Jet. Their rates are at fractions of what the competitors charge and they provide the most media pick up and overall bang for your buck.

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