ATLANTA, GA – Jan 15, 2016 – Pickup truck market is an interesting one due to the competition that is present in this segment. Ford, Chevy and RAM have been building trucks for as long as we can think. Toyota is out there somewhere as well and has had little success against the giants in the pickup truck market.
Back in early 2000s, Nissan buckled up and dived nose first into this segment with little or no homework it appeared. Initial reviews were bad, customer reviews were even worst and we still remember our 2004 that had cheap interior, crappy gas mileage and not so great tow ratings.
So when we heard about an all new Titan coming out, we were not too thrilled. The new RAM is just fantastic, Ford has improved and Chevy/GMC have their following. Nissan had to do something special to keep the losing market share and to excite other brand owners to pay attention to this lost soul.
AutoTalk.com was able to get its hands on a 2016 Nissan Titan XD with a Cummins diesel engine few weeks ago as part of our extended findings. One of the main problems with being on the top is that you get too comfortable because you already have market share, your staff is good at making so they somehow magically lose innovation and the result is same old boring products. However as we all know, customers are mostly loyal to a brand so for someone to switch brands, they must see value in the new product.
Distributed by Press Release Jet
Company Name: AutoTalk.com
Contact Person: Christian Moe
Country: United States