plans to make online buying more interactive with video buying

“ is India’s largest online marketplace for ethnic products including sarees, salwar suits, lehengas and more.”
It is expected to be available to the consumer by end of January 2016. plans to launch video buying option for its online shopping consumers. This innovative search option is expected to be available by the end of January. This is in addition to the existing image search and personalisation features. 

The online ethnic store has been constantly working towards creating ease and providing better shopping experience for the consumers. This new feature is in sync with the same. A video helps give the consumer a better view of the product thus making the purchase easier. 

“We want shoppers to get a real feel of the product they are buying, video buys will allow the customer to watch a video and then scroll below to identify the products and prices,” said Manoj Gupta, Co-founder of “It is important for us to innovate and offer a better browsing experience in order to ensure a growing number of consumers.”

Founded in 2011 by Manoj Gupta and Monica Gupta, Mumbai-based Craftsvilla is India’s largest online shopping store for sarees, salwar suits, lehengas, jewellery, home decor and other ethnic products. The company’s vision is to take societies back to their roots and help them discover their ethnic legacy. With over 25,000 sellers from across India, has close to 3.5 million products online across categories including, clothing, handicrafts, jewellery and art among others. The company is funded by globally renowned venture capital funds including Sequoia Capital, Nexus Venture Partners, Lightspeed Venture Partners, Global Founders Capital and Apoletto.

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The startup has observed a lot of demand from tier 2 and tier 3 cities with approximately a 30-50% rise in transactions. 

The company is also focusing on increasing its vendor base by engaging with merchants from various fields including cottage industry, micro, small and medium enterprises from regions across the country.


Media Contact
Company Name: Craftsvilla Handicrafts Pvt Ltd
Contact Person: Manoj Gupta
Phone: 9920175041
Address:1502 G Wing, Lotus Corporate Park, Goregaon (E)
City: Mumbai
State: Maharashtra
Country: India