Online Reviews are Three Times More Influential to Women Than Advertising

According to new research by ReviewTrackers, American women find online reviews and an article about a product more influential than advertising when making a purchase decision.

CHICAGO, IL – 26 Jan, 2016 – Online reviews are three times more influential to women than advertising when making a purchase, according to new research by ReviewTrackers. Out of a sample of 500 women, 54.6 percent said online reviews are the most influential when making a purchase while 17.4 percent said an advertisement is the most influential.

The survey also found 19.3 percent of women trust an article about the product more than an advertisement, and 8.7 percent of women said salespeople are most influential when deciding on a purchase.

“Our research shows women are taking reviews seriously when making a purchase decision,” said Chris Campbell, CEO of ReviewTrackers. It’s important for businesses to take customer feedback seriously and listen to the voice of the customer.”

The results are surprising as many businesses spend between 9 to 12 percent of their annual budget on advertising alone. What’s more, 50 percent of Americans don’t even trust advertisements, according to research by YouGov.

About the Survey

The research was conducted through Google Consumer Surveys on Jan. 6 through Jan. 8, 2016, with a sample of 500 women ages 25 to 54 living in the United States. The margin of error is 4.4 percent of lower.

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About ReviewTrackers

ReviewTrackers is a review management and customer feedback platform designed to help companies efficiently monitor online reviews, manage brand reputation, and enhance the customer experience in ways that make a positive impact on the bottom line.

Media Contact
Company Name: ReviewTrackers
Contact Person: Mandy Yoh – Head of Communications
Phone: (312) 982-2558
Country: United States