“The Snack It Forward family of better-for-you snacks include Sunkist Trail Mix Redefined(tm) and Sunkist Fruit Chips(tm)”
Fast Growing Snack Food Company Makes Key Leadership Hires

Los Angeles, CA – February 18, 2016 – Snack it Forward LLC, a maker of “better for you” snacks, today announced several critical hires, appointing industry veterans to key management roles.

Scott Sturgill, a highly accomplished food & nutrition industry executive with 25+ years of experience, joined the team in January as Chief Product Officer. Scott spent four years bringing the iconic health and wellness brand, South Beach Diet, back to market as their VP of Product Development. He has held executive leadership positions in R&D and Corporate Purchasing at Nellson Nutraceutical, North America’s premier third-party manufacturer of nutrition bars, drink mixes, and healthy snacks. Additionally, Scott has held positions in product development at Mars, Inc. Scott is a Food Scientist, a CIA trained pastry chef, a nutrition and fitness guru, and a self-proclaimed “health foodie.”

David Cosgrove joins the team as Vice President, Finance. David is a Corporate Finance and Accounting executive with 20+ years of experience in private equity-backed and publicly-traded companies. He led the Finance, Accounting, IT and Supply Chain Management functions of a high growth energy company as it matured from a private business to a $400 million public entity, and held FP&A and Strategic Planning positions with several large multi-national companies such as The Boeing Company, Pacific Energy Partners and Memorial Resources Development. David also provided M&A transaction execution advisory to executive management teams as a Consultant for DLC Inc. He is a former Investment Banker with KPMG Corporate Finance, and is a graduate of the USC Marshall School of Business with a MBA in Corporate Finance.

Kevin Kuehler joins as Vice President Marketing & Insights. He is a Marketing and Sales executive with 20+ year experience in Fortune 500 CPG powerhouses. His CPG pedigree was established managing food, drug and mass sales teams with companies like SC Johnson and Pfizer, followed by Marketing leadership roles at Philips and Mattel. With his domestic and international strategic marketing experience, Kevin brings a wealth of insight generation, product development, brand and shopper marketing expertise across all channels. He holds a Marketing degree from Texas A&M University.

“With these key hires, I am confident that we have built the right team to lead Snack It Forward through this period of rapid growth and profitability,” says Nick Desai, CEO and founder of Snack It Forward. “We have attracted a talented team of industry veterans who are not only proven business leaders, but also represent tremendous expertise in developing and growing brands. These members of my management team will lead our efforts to scale up our model and create a sustainable portfolio of innovative healthy snacking solutions that today’s consumer wants.”

About Snack It Forward 

Snack it Forward is the “better for you” snack food company that promotes discovering and sharing delicious, fun and healthier ways to snack to improve our nation’s health and fitness… Eat, Do, Feel GOOD. Introducing A New Way to Fruit, with our Sunkist Fruit Chips™ line- delicious crunchy pure fruit chips that are never fried, never baked and contain no added sugars. Sunkist Fruit Chips™ are The Closest Thing to Fresh™. Also try Sunkist Trail Mix Redefined™ – a premium fruit and tree nut based trail mix with delicious dried fruits and crunchy tree nuts. Sunkist Trail Mix Redefined™ never contains low cost fillers or artificial colors or flavors.

Sunkist is a registered trademark of Sunkist Growers, Inc., U.S.A. used under license by Snack it Forward LLC ©2016 Sunkist Growers, Inc.

Media Contact
Company Name: Snack It Forward LLC
Contact Person: Nick Desai, CEO
Phone: 310.242.5501
Country: United States