Global Impetus Assists Companies in International Trade Fairs

Trade fairs are an interesting way of sales promotion and one of the best marketing channels for exporters. Most of them are sector-defined and they represent a big opportunity for exhibitors who represent their products and innovations with a real-time interaction between supply and demand of an industry.

Global Impetus strongly recommends international trade fairs to its clients. “Our international business advisors, they can assist you choosing the right approach to participating in an event with clear objectives, design the event-specifics materials like brochures or stands, and getting noticed in the trade shows. The trade show specialists will advise businesses to do the right investment in promotion, pre-show, at show or post-show, so they will get the better return,” said Global Impetus public relations, Maria Molina.

A trade show is a forum where businesses can contact with potential customers face-to-face, connecting  personal selling to direct marketing, and also where you can experience first-hand what your competition in doing. So emerging from the crowd of the rest of companies is essential. Global Impetus will help you to avoid the most common marketing mistakes and get excellent results for your brand.

One of the most strategic factors in the trade shows management is the correct selection of staff to attend the fair, which will be done very carefully. The sale at fairs has important differences from the traditional, therefore, stand personnel should receive a specific training. Global Impetus consultants will guide, train your staff and go along with your company representatives so they can have the right information and technical training required to answer any questions, because Global Impetus consultants know very well what visitor remember of a show and all is based on passing proper information to visitors.

Special attention also deserves the post-fair. In this stage, Global Impetus will assist companies to accomplish different commitment with potential new customers to gain credibility and strengthen the image of the company.

For more information, contact Maria Molina by phone at +1-602-324-7471, via email at or by visiting Global Impetus online.

About Global Impetus

Global Impetus offers Global Business Consulting through a comprehensive approach: business development services, organizational development solutions and internationalization of companies.The team at Global Impetus has over 20 years of experience and a deep knowledge of various fields and industries such as Fast Moving Consumer Goods (FMCG), Textile, Fashion and Packaging, Retail, Logistics or Services.

We work with small to medium size companies around the globe to search out new growth opportunities. Global Impetus consultants stand out in the crowd for the attention to details, critical thinking, adaptability, professional ethics, customer focus and results orientation.

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Media Contact
Company Name: Global Impetus
Contact Person: Maria Molina, Public Relations
Phone: +1-602-324-7471
City: Phoenix
State: AZ
Country: United States