BRUGGLER – The First Customizable Chronograph with 258 Nonillion Choices!

High-quality watches made by the best Swiss watchmakers in the world.

LOS ANGELES, California – March 14, 2016 – Watch aficionados are excited about BRÜGGLER, a customizable chronograph made by Swiss watchmakers. This is the perfect watch for people who enjoy the discrete luxury of creating their own chronograph while also passionate about quality. The final prototype is ready to launch. But, a goal this big needs help from the watch loving community. BRÜGGLER launched a Kickstarter campaign to raise $50,000 USD by April 9, 2016. Funds received will produce the parts and tools needed to make the watches in large quantities, finish their website, and develop a short film about their production process. 

There are countless options and designs to make (approximately 258 nonillions) using BRÜGGLER’s watch configurator. This innovative tool makes it easy to design a bespoke chronograph within 15-minutes. Watch aficionados can connect their unique individuality with the fine art of watchmaking. On the website, there are over 27 dial colors, hands, index markers, bezel engravings or precious stones on the bezel to choose from. Buyers can pick between a quartz movement and an automatic movement with a white or black date dial. This is an option found nowhere else in the world of bespoke chronographs.

All watches are checked for quality and accuracy. Each chronograph goes through an extremely strict test to ensure it passes the accuracy assessment at COSC level, which is the minimum average deviation acceptable for automatic movement on a quality watch. However, BRÜGGLER’s watches are fine adjusted to be 20-40% more precise than COSC’s standards. Once the chronograph passes the test, the warranty booklet is filled out by hand. Original test protocols are glued into the booklet, which comes with the watch, so people have peace of mind knowing how well their watch performed right when they receive the beautiful timepiece. 

Start designing now at the watch configurator on

Click here to make a contribution. Backers can choose from a number of attractive rewards. Perks will be delivered by December 2016. 

Please keep in mind this is an “all-or-nothing” deal. If the campaign does not reach the funding goal, then the project cannot move forward. So know that any amount given can make a difference. This is also an incredible opportunity to be a part of a special project! Help the campaign reach its goal by sharing this on Facebook, Twitter, Instagram, and other social networks. The more people know about this, the more support the campaign will receive. 


Behind the fascinating concept of BRÜGGLER lies a Swiss start-up with fresh values, unconventional ideas and a real passion for horology. The company believes that the pursuit of individuality completes the owner’s personality, and are certain that beautiful, unique things mirror these values. 



Media Contact
Company Name: BRÜGGLER
Contact Person: Michael Brüggler
Country: United States