The Heavy Equipment Exchange Sponsors AED Financial and HR Symposium; CEO Speaks to Industry Leaders

Austin, TX – The Heavy Equipment Exchange, the world’s first online, dealer-only wholesale marketplace for the global trade of heavy equipment, announced today its sponsorship of the 2016 AED Financial and HR Symposium being held April 27 – 29 in New Orleans, LA. Additionally, CEO, John Fleming has been invited to lead the industries top financial executives in a discussion on what to consider when selling used equipment.

2016 AED Financial and HR Symposium is a forum for discussion on the latest challenges and solutions facing the financial issues that directly impact equipment distributors. 

Fleming will lead a workshop titled “Deciding When to Sell Equipment: What to Consider” aimed at helping sellers of heavy equipment to better understand the financial implications of the internet on used equipment sales.

“Today, selling heavy equipment is done using archaic methods which are time consuming, inefficient, and cause lost sales,” said Fleming. “Selling used equipment tends to get put on the back burner when discussing new tactics. I am excited to demonstrate the ease and financial benefits of moving equipment quickly and efficiently off of lots for the highest possible return.”

In developing the first online wholesale marketplace, THE Exchange has created a new way to trade equipment. The wholesale price guidance tool is designed to assist serious buyers and sellers interested in fast transactions and return on invested capital. Wholesale prices are determined on the website, using a proprietary algorithm, based on real time market data in each seller’s market.

THE Exchange facilitates efficiency while reducing costs by aggregating buyers and sellers in a specialized wholesale marketplace. Utilizing its state of the art and patent pending technology, THE Exchange will enable more transactions faster at normalized market pricing. Connecting decision makers in a dynamic trading environment provides higher net returns and lower cost to move used inventory, off-brand trade-ins, and reduce lost sales to produce incremental income and reduce customer migration.

Continued Fleming, “Technology is all around us and there are better, faster, and more cost effective ways to move equipment. My goal is to introduce the industry to methods to tactically use a wholesale market place.”

AED Financial and HR Symposium attendees are encouraged to learn how THE Exchange is helping to shape the future of the heavy equipment industry.

About The Heavy Equipment Exchange

The Heavy Equipment Exchange (THE Exchange) is the world’s first, dealer only, private online wholesale marketplace for the global trade of used heavy construction, earthmoving and related equipment. THE Exchange accelerates cross-brand trade by bringing together original equipment and independent dealers on a smart, patent pending, secure, cloud-based SaaS platform. Global Exchange members connect and work directly with one another to instantly buy or sell inventory in an easy to use secure and trusted environment eliminating middlemen and pricing inefficiencies. By linking decision makers in a real-time transactional environment, THE Exchange facilitates fast transactions at normalized market prices, for higher margins and less cost.

For more information, visit:

Media Contact
Company Name: THE Exchange
Contact Person: Dana Summers
Phone: 334-663-4424
City: Austin
State: TX
Country: United States