BDS Mobile Discusses Next Generation of Emoji Technology on Worldwide Business with kathy ireland®

Tune in to Fox Business Network as sponsored programming and Bloomberg International on Sunday, May 22, 2016. See market-by-market listings below.

Los Angeles, CA – May 19, 2016 — BDS Mobile CEO/Founder Bill Towell will appear on the award-winning, global TV show, Worldwide Business with kathy ireland®. The segment’s topic is the introduction of branded emoji within text messaging and social media.

BDS Mobile is a Madison, Wisconsin-based startup founded in 2011. Their vision is to enrich everyday mobile dialogue worldwide. BDS’s mission is to be the innovative mobile tech leader that develops and drives cutting edge platforms, interfaces and applications.

Towell and the BDS team will discuss the need for branded emoji in today’s mobile-driven world. Towell explains that every day around the world, there are two billion mobile cell phone users that send more than 41 billion text messages that contain six billion emoji. (Source: Digiday) As a result, Towell feels that now is the right time for BDS Mobile to monetize the worldwide popularity of emoji.

BDS Mobile’s new Smart Emoji™ technology is different from other emoji technology because it’s predictive, interactive and analytic. Its purpose is to bring brands and consumers to form a whole new personal social relationship.

Brennan McCleary, VP Marketing Communications at BDS Mobile, explains, “You can think of our technology as keyword-driven Smart Emoji. So for the first time, brands can now have their own Smart Emoji™ to use on messaging and social media.  For instance, Green Cab can have their own Smart Emoji™ that will pop-up when you type the word ‘cab.’ To use that emoji, you simply tap on it to insert it into the message.”

This new branded Smart Emoji™ technology empowers brands to finally join the emoji conversation. In turn, consumers receive rich new shareable experiences from the brands that they love and follow. The result is a fun, new way to encourage brands and their customers to connect on a much more personal level. Companies can join the Smart Emoji™ conversation today by first registering their predictive branded keywords.

JL Haber, Vice President of Worldwide Business with kathy ireland®, couldn’t be happier to feature BDS Mobile. He says, “BDS Mobile is on the cutting edge of mobile technology around the world. With text messaging and social media as preferred methods of conversation today, BDS Mobile stays ahead of the curve and teaches all of us how to keep up. We are so excited to feature Smart Emoji™ technology from BDS Mobile on our show.”

For more information about BDS Mobile and Smart Emoji™ technology, visit

Tune in to see BDS Mobile on Fox Business Network as sponsored programming on May 22, 2016 at 5:30pm ET and Bloomberg International on May 22, 2016 at 8:30am CET, 10:30am CDT D.F. and 3:00pm HKT.


About Worldwide Business with kathy ireland®

Worldwide Business with kathy ireland® is a weekly business television program featuring real-world insights from corporate executives all over the globe. It can be viewed on Fox Business Network as part of their sponsored programming lineup, as well as internationally to more than 50 countries on Bloomberg International.

Visit for detailed airing schedules—or check your local listings.

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