SaveDaily, Inc. Announces Entry into Managed Asset Business Market

SaveDaily, Inc., (OTCBB: SAVY), a leading provider of low cost mutual fund investing platforms used by financial institutions, has announced today that it plans to enter the managed asset business using model portfolios sub-advised by a major national asset advisory firm. The business will be conducted by SAVYInvesting, the dba used by, Inc., a Registered Investment Advisor with the Securities and Exchange Commission.

Greg Vacca, President, said, “Many investors that use wrap-fee programs offered by financial institutions are looking for ways to limit volatility in their portfolios and act in a timely manner to adjust their investment portfolios’ asset allocation. We believe this can best be achieved by using model portfolios of mutual funds or exchange traded funds (ETFs) advised by one or more sub-advisors that specialize in this management style.”

SaveDaily has hired Rod Halvorson and Richard Starr as Managing Directors. Mr. Halvorson will lead the marketing efforts, and Richard Starr will manage the model portfolios through its sub-advisor(s). Mr. Halvorson noted, “There are many financial institutions with managed asset programs that are trying to deliver consistent, uniform solutions to their investment customers having similar risk profiles, and this is an excellent way for them to achieve that goal and also achieve better risk-adjusted investment returns.”

The same technology and processes that, Inc. built to serve its small-balance investor services business will be utilized to support the SAVYInvesting business. This highly scalable technology enables the efficient omnibus accounting and recordkeeping functions. “This is a natural extension of our technology capabilities and will allow us to leverage our capital investment in a low-risk business we really understand,” said Vacca. It is anticipated these new asset management services will be introduced in the first quarter of 2013.

SaveDaily offers investment and record-keeping services to its intermediary partners, as well as directly to clients through a variety of white-labeled interfaces. SaveDaily owns its proprietary financial services platform which has been in production for about three years, helping financial intermediaries succeed in bringing suitable and affordable investment services to everyday savers and investors. SaveDaily, through its financial services partners, has the capability of making virtually all mutual funds available to its clients. SaveDaily conducts its business through its wholly owned subsidiary,, Inc., which is headquartered in Seal Beach, California and is a Registered Investment Advisor with the Securities and Exchange Commission. For more information, visit

Forward Looking Statements
This release contains forward-looking statements. Actual results may differ from those projected due to a number of risks and uncertainties, including, but not limited to the possibility that some or all of the matters and transactions considered by SaveDaily may not proceed as contemplated, and by all other matters specified in SaveDaily’s filings with the Securities and Exchange Commission. These statements are made based upon current expectations that are subject to risk and uncertainty. SaveDaily does not undertake to update forward-looking statements in this news release to reflect actual results, changes in assumptions or changes in other factors affecting such forward-looking information. Assumptions and other information that could cause results to differ from those set forth in the forward-looking information can be found in the SaveDaily’s filings with the Securities and Exchange Commission, including its recent periodic reports.

Company Contact:
Greg Vacca
SaveDaily Incorporated
562.795.7500 ext 1020

Media Contact:
Krush Creative Group
Katherine Hills
949.697.9715 (mobile)

Investor Relations Contact:
A.S. Austin Company, Inc.