The Lugana Wine Producers’ Consortium presents an eco-friendly pilot project, the first of its kind in Italy and a best practice to be exported. Every tree removed to make way for new vineyards will be replaced at the cost of the producer, on their own land or in public places, for the benefit of all.

With the collaboration of the local authorities, the Lugana Consortium aims to increase the “green heritage” of its land: the members commit to planting an equivalent number of trees on their own land or in public places, in the event of existing trees being removed to make way for vineyards. The new trees will be supplied at special rates, thanks to the agreement with the Veneto and Lombardy Plant Nursery Associations, who are partners in the scheme. This addresses a real problem, as 139 hectares of new Lugana vineyards were planted in 2015 alone.

Lugana for the environment and the environment for Lugana” is the new initiative introduced by the Consortium, headed – for the second term – by Luca Formentini: “A virtuous model which we hope can be replicated at regional and national level, says the President of the Consorzio. “One of the determining aims of my renewed term of office is the decision to dedicate a considerable part of the Consortium’s resources to taking care of the environment where we live and produce our wines. We promote sustainable viticulture, which can balance production with protection of the land. This project is a concrete example in which we have not only undertaken to replant trees, but also imposed strict limits on the types of trees to be planted, using only native species. The first delivery is due in September, when we will hand over 150 plants to the Municipality of Desenzano del Garda. Quality wine comes from quality land, and contributes to its improvement, because it depends upon it for credibility. Lugana is a district that fully expresses this concept.”

The project was immediately welcomed by the 5 municipalities covered by the DOC rating (besides Desenzano del Garda, there is also Lonato del Garda, Pozzolengo, Sirmione and Peschiera del Garda) and greeted with approval by the Lombardy Region. “The initiative is an example of how it is possible to build a business network in agriculture, which can combine profitability and environmental sustainability, with positive outcomes for the land and its residents,” states the Lombardy Region’s head of Agriculture, Gianni Fava. “Lugana is one of Lombardy’s important DOCs, which over time has succeeded in increasing its value, reaching over 115 thousand hectolitres in 2015, with a value when bottled that has risen from 23.4 million euros in 2008 to 62.6 million in 2015,This is a wine-producing heritage which must be safeguarded, Mr Fava emphasises, “including protection from infrastructure which would cause irreversible damage to an area with great appeal both for wine production and tourism.” The significance of the project – the first of its kind in Italy – was highlighted by the head of agriculture“This is the first time such an important and prestigious wine producers’ Consortium has addressed the matter of offsetting its effects in environmental terms. In fact the producers would not need particular compensation for their activities, but they are the first to tackle the issue of improving the quality of the land they work. Because they know that the reputation of their product depends on the quality of the land.”

Nature is a legacy, and as such it must be safeguarded, cared for and protected with professionalism, by people who are competent,” comments Nada Forbici, President of the Brescia Association of Plant Nurseries (AFB). “This is why the AFB agreed to collaborate with the Lugana Wine Producers’ Consortium. Increasing numbers of businesses, associations and consortiums are working together to benefit the environment, recognising that safeguarding our natural heritage is more effective if it stems from a feeling of shared action. The hope is that this becomes an example and the collaboration can be extended to other provinces, exporting a model of cooperation to other regions, always in the spirit of protecting the natural environment.

Turbiana, Lugana’s native grape variety, is today one of Italy’s most expensive white grapes: at the 2015 harvest the average price was €180 per quintal. “It is therefore no surprise that the growing area is constantly increasing – today covering 1675 hectares (263 in Veneto and 1412 in Lombardy),” explains Carlo Veronese, Director of the Consortium for the Protection of Lugana DOC“In a constantly growing DOC area it is essential that we continue to think about the future of our certification, drawing on the experience and discussions between all the producers and the other stakeholders who determine the success of this wine. This period of internal debate sees its culmination in the annual producers’ conference where besides evaluating the 2015 figures, we will also discuss market trends and the direction in which the Consortium should move in the coming months.”

Distributed by PREngine

Media Contact
Company Name: The Lugana Wine Producers’ Consortium
Contact Person: Francesca Goffi
Phone: 00390309128114
City: Lake Garda
State: Verona
Country: Italy