FantasyMeter announces collaborative partnership with RotoWire

Partnership provides various creative solutions and targeted exposure for fantasy sports businesses

FantasyMeter, a leading digital marketing agency for the fantasy sports industry, today announced a collaborative partnership with RotoWire, a premium source for news and content for fantasy sports enthusiasts and media professionals. This partnership presents an opportunity for businesses in the industry to receive highly personalized creative and content solutions and be able to gain valuable exposure through the RotoWire suite of advertising opportunities.

Under the partnership, FantasyMeter, which was built out of a passion for fantasy sports and DFS, will offer agency-quality marketing support for RotoWire customers, from banner ad and landing page development, to radio scripts and promotional material copywriting. Together, FantasyMeter and RotoWire are now able take fantasy sports businesses, no matter their size, through the entire creative process, providing the marketplace with innovative solutions to generate leads and keep consumers coming back to their site.

“We are very pleased to form this collaborative partnership and align ourselves with such a prestigious fantasy sports industry leader. Fantasy sports enthusiasts look to RotoWire for the best content on the market. And they expect nothing less than the best when it comes to the advertising messages that integrate with that content,” said Brandon Webb, co-founder of FantasyMeter. “Our goal is to help RotoWire advertising customers, big or small, achieve this excellence through various creative and content solutions.”

FantasyMeter’s creative team can develop a high-performing campaign with the business’ overall goals in mind. These campaign offerings include, but aren’t limited to, the following:

Banner ad creation: From website leaderboards and takeovers to email newsletter banner ads and mobile-enabled ads, FantasyMeter can provide a combination of graphics and text necessary to grab the attention of RotoWire’s targeted readers

Content marketing opportunities: Whether you’re needing native ads or complete articles used for content sponsorships, FantasyMeter can be your company’s content provider.

Landing pages: Successful lead acquisition is a product of multiple channels, quality content and well-executed processes. FantasyMeter can help fantasy sports businesses capture and stay in front of target audiences through multiple-campaign landing pages or fully optimized lead acquisition forms.

Radio scripts: FantasyMeter provides script writing services for RotoWire’s Sirius XM Fantasy Sports Radio.

“We’re excited to partner with FantasyMeter,” said Shannon McKeown, vice president of advertising sales for RotoWire. “This partnership provides our advertising partners with access to FantasyMeter’s strong marketing expertise to help build campaigns with the best possible ROI on our network.”

“We’re thrilled to align ourselves with the expertise that Rotowire brings to the table every day. This partnership addresses a specific market need and allows both parties to provide a valuable marketing service to all types of fantasy sports companies looking to gain the exposure of fantasy sports enthusiasts,” said Colby Horton, FantasyMeter co-founder.

For more information on how to utilize FantasyMeter’s creative services for your RotoWire campaign, contact us at (817) 729-8771 or Or visit us online at


As strategic digital marketers and avid fantasy sports players, the founders of FantasyMeter bring decades of digital media experience to a thriving industry. FantasyMeter can help set your fantasy sports site apart from your competition through a comprehensive package of digital media offerings. Our content-driven solutions take your marketing efforts to the next level. From creative strategies and lead acquisition opportunities to customer retention and engagement initiatives, all of our customized solutions are catered to your business and your target audience.

ABOUT ROTOWIRE is the leading content and technology provider to fantasy sports consumers and media companies including ESPN, Yahoo! Sports, Fox Sports, FanDuel, DraftKings and Sirius XM Radio. RotoWire has been the leading innovator in the fantasy sports industry since the hobby moved online. Founded in 1997, the company developed the concept of “player notes” and the industry continues to follow its format of using a “news” and “analysis” section for each update.

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Media Contact
Company Name: FantasyMeter
Contact Person: Colby Horton, Co-founder
Phone: (817) 729-8771
Country: United States