In Push for Innovation and Creativity, Professor Quits Faculty Job And Becomes A Bestselling Author

Morgan Giddings, a former tenured professor with the University of North Carolina Chapel Hill, successful scientific researcher, and twice best-selling author, is featured in the new book, ‘Simple Decisions Life Changing Results.’ The book recently reached three Amazon Top-Ten best-seller lists and is currently available in the Amazon Kindle bookstore.

This triple best-selling book reached the #1 spot in the ‘Education & Reference’ category and the #3 slot in the ‘Self-Help’ and ‘Professional Development’ categories on Monday July 28th.

Morgan Giddings’ chapter, “Unleashing Inner Creativity,” discusses how she helps people undo bad programming and habits to unleash creative powers for innovation and leadership. “You get into a position like a faculty job where the passion can get crushed, killed and buried – taking with it the creativity and original thinking,” said Giddings. “Once it (the passion and creativity) is all gone you become a shell of a human being that’s just going through the motions. You find yourself dealing with paperwork and bureaucracy every day and saying: how the hell did I get here? I was becoming that. Then I made that choice that I didn’t want to be that any more. And I didn’t want to see other people suffer that fate, either.”

Giddings discusses how her dream of doing world-changing science was transformed from passion to drudgery as it became more administrative and less scientific. She discusses how others are held back from creating greatness by grasping for security in their job, even if they feel completely disengaged from what they’re doing, Finally, Giddings describes helping other creative professionals — which includes scientists, programmers, and inventors — rediscover their leadership, passion, and creativity.

Giddings’ previous book on writing successful research grants topped the Amazon Bestseller list for Science and Math in 2012, and has remained a perennial favorite of researchers and innovators.

To learn more about Morgan Giddings, visit:

“Simple Decisions Life Changing Results” is available in the Kindle Bookstore at:

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