Worldwide Business with kathy ireland® Discusses Animation Vertigo’s Leading Approach to Motion Capture in Film, Television and Gaming

Company President/CEO Will Talk About the Company’s Unique Way of Capturing Motion for Productions in the Entertainment Industry

Tune into Fox Business Network as sponsored programming and Bloomberg International on Sunday, October 16, 2016. See market-by-market listings below.

(LOS ANGELES, October 11, 2016) — Worldwide Business with kathy ireland® announces an exclusive interview with Animation Vertigo President and CEO, Marla Rausch, discussing the importance of top-notch motion capture quality for high-profile productions.

Animation Vertigo is a company that specializes in motion capture services for film, television and gaming. The company specifically focuses on tracking, cleanup, solving, retargeting, polishing, looping and blending within motion capture. Animation Vertigo has been involved in most of the top-grossing video game franchises in the past five years, including Call of Duty, Mortal Combat, Until Dawn, Heavy Rain and Hitman. The company was founded in 2004 and is headquartered in Cottonwood Heights, Utah.

Rausch explains exactly what motion capture means in the entertainment industry, as well as how Animation Vertigo approaches all of their projects. She says, “When I point at something — let’s say in a video game where there’s this amazing world with characters moving around and there’s a lot of action going on — when I point to that… that’s what we do. What we do is that motion. What it is that’s moving around in there. So motion capture is actually making sure that the characters that we are bringing to life move and act like humans. And that’s generally how we bring this animation to life.”

JL Haber, Vice President of Programming for Worldwide Business with kathy ireland®, can’t wait to feature Animation Vertigo. He says, “With the rise of completely lifelike video games and other productions, the need for motion capture has never been greater. And no one does it better than Animation Vertigo. We couldn’t be happier to have this leading motion capture company on our show.”

For more information about motion capture in film, television and gaming, visit and tune into Fox Business Network as sponsored programming at 5:30pm EST and Bloomberg International at 7:00am GMT and 10:00am D.F. on Sunday October 16, 2016.

About Worldwide Business with kathy ireland®

Worldwide Business with kathy ireland® is a weekly business television program featuring real-world insights from corporate executives from all over the globe which can be viewed on Fox Business Network as part of their sponsored programming lineup, as well as internationally to over 50 countries on Bloomberg International.

Visit for detailed airing schedules or check your local listings.

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