Beijing Fashion Week Introduces Chinese Corporate Social Responsibility Stories

Clothing Manufacturers’ Message of Environmentally Sustainable Processes and Community Involvement.

October 13, 2016 – Beijing, China – BON Cloud, China’s premier video story producer, investigates the world of corporate social responsibility in China through the recent Beijing Fashion Week event, held in late September 2016 in China’s capital city.

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The Beijing Fashion Week catwalk brought to the attention of world media unique stories, such as China’s Paclantic fashion clothing manufacturer, a label that coordinated with autism charities in China to incorporate fascinating paintwork created by autistic children into a new range of fashion accessories. Kang Rui, an autistic teenager, communicates his message to the wider community through his artwork. Paclantic gives Kang Rui, and his peers, the ability to demonstrate his unique talents to the world.

The untold story of Snow Lotus, a seasoned China brand that has been producing high quality cashmere clothing since 1965. 2016 sees them as a world leading cashmere fashion label. As Snow Lotus’ latest designs hit the catwalk at Beijing Fashion Week, Chen Xiaoqing, General Manager of Snow Lotus, reminisces about her days in 1983 as an apprentice in the company’s dyeing laboratory. Working her way up the ladder to become the factory’s most senior manager, Chen Xiaoqing is dedicated to making sure the quality of the products stays high, while ensuring materials are procured from environmentally-friendly sources, and sustainable manufacturing processes are adhered to.

While most people are mesmerized by the glitz and glam of the catwalk, Chen gives back to the community, hiring her professional team locally to keep unemployment figures down. Chen possesses the true spirit of the craftsman and advocates it every day in the Snow-Lotus factory.

BON Cloud works closely with businesses and institutions across China to produce short videos that tell a story of corporate citizenship, connecting Chinese businesses of all sizes who have a social conscience, and an understanding of their responsibilities towards the community.

Compelling and motivating stories, such as Beijing Fashion Week’s extraordinary desire to highlight the benefits of corporate initiatives and events on the community, is part of a new and exciting content genre from China that is still very much untold.

BON Cloud’s global co-production system, is the online production module on BON Cloud platform, which allows producer professionals located in different areas to collaborate and produce the high quality English video content already being used by the world’s top media.

About BON Cloud

BON Cloud recently launched a series of high quality CSR (corporate social responsibility) video stories for global media outlets. BON Cloud’s wide range of content is story-focused, diverse, high-quality, and internet-ready. The international team driving BON Cloud is at the disposal of media organizations across Europe, ready to support the online delivery of fresh, compelling video stories whenever the broadcast need arises.

Distributed by The China Box

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