OLA Comes With An Enriching Ride Experience For Its Passengers

While competing with Uber for the best cab service provider in India, Ola launched its new feature to attract customers: premium in-car experience.

The nation`s greatest cab provider app launched Ola Play an in-car system that gives passengers control over the car’s air conditioning and entertainment systems.

Bhavish Aggarwal CEO and founder of Ola stated that passengers will be able to listen to music and watch movies and TV shows while travelling to their destination as a result of their partnership with Apple (for Apple Music) and Sony LIV. Other services that will be offered to passengers include music finder app Audio Compass and fashion shopping service Fynd. He also said that no other cab service has such extraordinary benefits for its customers.

All Ola cars will be equipped with entertainment systems behind their front seats. Ola Select customers in Delhi, Mumbai and Bangalore will have this facility in this week only while Ola Prime customers will have it in their cars next month. Gradually the facility will be available in all Ola cars.

In 2014 Uber also provided the facility of playing Spotify playlist as a result of its partnership with Spotify but Ola has provided this on a broad scale.

Ola has partnered with Qualcomm for the hardware. It is also working with car company Mahindra & Mahindra to integrate the solution in its cars. The two companies had announced a strategic partnership earlier this year.  

“As a young Indian company, we’re proud to be at the forefront of the Startup India movement. Ola Play is a world first, built in India by an  Indian team, which showcases that we can do better than the best in the  world, and be global leaders in technology and innovation,” Aggarwal added.  Ola is providing opportunities to third-party developers, inviting them to create apps that millions of riders on its platform could enjoy.

In the past time Uber and Ola have been competing to attract drivers by providing them a support in buying a car, which served as a bait. The launch of new feature marks a deviation from aggressive price revisions and discounts wars that Ola and Uber have been battling for over the years.

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