Joel Comp, Mortgage Banker, Reaches Top of Amazon Best Seller List with New Book

The new release “Mortgage Storm, Making It Rain by Mastering Your Craft” hit Number 1 on Amazon’s Best Seller List in the Mortgage Category during the week of November 21.
Joel Comp head shot med res

Mortgage Banker Joel Comp co-authored the new release, “Mortgage Storm, Making It Rain by Mastering Your Craft,” with fifteen other top mortgage producers and coaches across the United States. The book reached and remained at Number 1 for the Mortgage Category on Amazon all throughout the week of November 21.

Mortgage origination can be one of the most rewarding careers among the entire real estate industry and even among all sales fields. Income is generally commission-based and the earning potential is only limited by individual performance. The challenge is that there is not much in the way of formal training available to learn how to master the business. In “Mortgage Storm,” Comp and fifteen other top producers and mortgage coaches provide million dollar insights and tips to success in this business. The authors provide a “peek behind the curtain” to see how they have built their businesses and have generated over $20 billion combined in residential mortgage originations.

Comp commented on some points he made in the book, “Mortgage origination business should be based on service and technical efficiency, but unfortunately few originators strive for excellence. The best strategy for acquiring clients is to impress them one-by-one with a superior level of service.” He continued, “Reliability, honesty, and a high level of integrity are also important factors.”

In his chapter, Comp shares and explains several key factors for success in the mortgage industry, including:

  • Systematically “wowing” clients with exceptional service
  • Building a great reputation
  • Mastering the underwriting standards
  • Developing a base of referral partners
  • Avoiding complacency

“Mortgage Storm, Making It Rain by Mastering Your Craft,” is available on in a Kindle version at The paperback version will be released soon.

Joel Comp is the Executive Vice President of Gold Financial Services, a Texas-based mortgage lender. He is also Branch Manager for the San Antonio Branch. He has been involved in the mortgage industry for the past fifteen years.

For more information about Joel Comp, visit

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