Modern Living with kathy ireland® Features Smart & Sexy and Discusses Building Women’s Confidence with Flattering Swimwear

Company Leader Will Talk About Swimwear Pieces That are Both Comfortable and Beautiful
Tune into Bloomberg International on Sunday, December 18, 2016. See market-by-market listings below.

(LOS ANGELES, December 13 2016) — Modern Living with kathy ireland® announces an exclusive interview featuring Ariela Balk, Smart & Sexy CEO and President. Balk will highlight swimwear that’s comfortable and beautiful for a woman of any size.

Smart & Sexy offers chic solutions for every aspect of a woman’s life, including gorgeous and comfortable bras and panties everyday wear to feel confident, luxurious sleepwear, supportive and flattering swimwear for the beach and comfortable shapewear to solve any problem areas. Smart & Sexy was founded in 2007 and is headquartered in New York, New York.

Smart & Sexy seeks to create garments that make women feel both confident and beautiful. Balk elaborates on this, saying, “On the beach, we’re all out there without our clothing as coverage. And our deepest insecurities about our bodies are all out there on display. So it’s important to have a swimsuit that can make you look your best. Smart and Sexy is about the power of the ‘and.’ A woman can be both smart and sexy. And in garments she’s looking for as well, she really doesn’t have to sacrifice.”

JL Haber, Vice President of Programming for Modern Living with kathy ireland®, is happy to feature Smart & Sexy. He says, “Building people’s confidence is a topic that will never go out of style. Smart & Sexy is an innovative women’s clothing company with this important cause as its mission. With their comfortable swimwear and more, they are committed to providing clothes for women that are both smart and sexy. We can’t wait to feature this inspiring company on our show.”

For more information about swimwear for every body type, visit  and tune in to Bloomberg International on Sunday, December 18, 2016 at 7:30am GMT.

About Modern Living with kathy ireland®

Modern Living with kathy ireland® is a weekly business television program featuring real-world insights from corporate executives from all over the globe.

Modern Living with kathy ireland® airs Thursday mornings throughout North America on E! Entertainment Network as part of their sponsored programming lineup and to over 50 countries throughout the world on Sundays on Bloomberg International as part of their sponsored programming lineup.

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