Worldwide Business with kathy ireland® Features Universal Robots to Discuss Their Revolutionary Robotic Technology for Businesses

Tune in to Fox Business Network as sponsored programming on Sunday, December 18, 2016. See market-by-market listings below.

Los Angeles, CA – December 13, 2016 — Douglas Peterson, General Manager of Universal Robots, Americas Division, is featured on the award-winning, global TV show, Worldwide Business with kathy ireland®.

The segment’s topic is how the company’s collaborative robots lower the automation barrier.

Universal Robots believes that collaborative robotic technology can be used to benefit all aspects of task-based businesses — no matter their size. Universal Robots’ robot arms are advanced tools that can be used by all levels of production staff to help increase productivity, reduce injury and boost morale.

These robot arms are typically used to automate and streamline repetitive or potentially unsafe processes, so staff can be assigned to jobs that provide them with new challenges. Universal Robots was founded in 2005 and is headquartered in Odense, Denmark.

Peterson says that Universal Robots’ collaborative robots are different from traditional industrial robots. He explains, “Collaborative robots are much more flexible. They can be deployed in a lot of different ways. They can be deployed right alongside human beings, so they can work in an environment close to humans. Contrast that with a traditional robot. It’s heavier. It requires a lot of fixturing and safety guarding and caging because it can be dangerous. Our collaborative robots, on the other hand, are very easy to program, so they can be very flexible in how they’re deployed. Oftentimes, in small and medium enterprises, our robot might be deployed to run something for four hours during a shift and then redeployed over to another location to run a different operation for the rest of the shift.”

JL Haber, Vice President of Programming for Worldwide Business with kathy ireland®, is delighted to feature Universal Robots. He says, “Universal Robots is on the forefront of super exciting technology to help small and medium sized businesses advance their production. It’s been an honor to see them take this space by storm, and I can’t wait to see where they go from here. I’m absolutely thrilled to have Universal Robots on our show.”

For more information about robotic technology for businesses, visit

Tune in to see Universal Robots on Fox Business Network as sponsored programming on December 18, 2016 at 5:30pm  ET.

About Worldwide Business with kathy ireland®

Worldwide Business with kathy ireland® is a weekly business television program featuring real-world insights from corporate executives all over the globe. It can be viewed on Fox Business Network as part of their sponsored programming lineup, as well as internationally to more than 50 countries on Bloomberg International.

Visit for detailed airing schedules—or check your local listings.

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