Your Ethnic Store”
Will focus on providing specially curated collection of daily ethnic wear., the largest online ethnic store, recently launched Avanya, a brand that offers latest collections in women’s ethnic wear. Known for its strong ethnic portfolio, Craftsvilla has always worked towards providing the best of ethnic under one roof. The new brand will have specially curated daily wear apparels like sarees, salwar suits and kurtis that come with the promise of best quality in latest styles.

Year 2016 saw a steady rise in searches for daily wear on Craftsvilla. There was high purchase intent for work wear sarees and kurtis. Keeping this in mind, Craftsvilla had also introduced a wider range of options in these categories during June 2016.  While the number of units sold rose almost 1.4x times by December 2016, the year also saw daily wear categories like kurtis making it to the top three most selling categories in some months. The launch of Avanya further strengthens its existing portfolio. Each and every style has been carefully handpicked by the in-house stylists keeping in mind the evolving needs of the consumers and fashion trends.

Manoj Gupta, CEO and Co-founder of Craftsvilla, says, “We have seen an increase in demand for daily ethnic wear. Avanya caters to this need by providing consumers a wide range of daily wear selection.” While the saree collection is live on the platform, kurtis and salwar suits are expected to be available by early 2017.

About Craftsvilla

Founded in 2011 by Manoj and Monica Gupta, Craftsvilla is the largest online ethnic store for sarees, salwar suits, lehengas, kurtis, palazzos, skirts, jewellery, accessories and home decor. A wide range of categories have been recently added in the ethnic wear section to provide creative and diverse options for all kinds of occasions, be it casual, office, festive, fusion or party. The company’s vision is to take people back to their roots and by re-introducing, repackaging & contemporising their ethnic legacy. 

With over 25,000 sellers from across India, Craftsvilla has close to 4 million products online across categories including, clothing, handicrafts, jewellery and art among others. Craftsvilla is funded by globally renowned venture capital funds including Sequoia Capital, Nexus Venture Partners, Lightspeed Venture Partners, Global Founders Capital and Apoletto. For more information, please visit

Media Contact
Company Name: Craftsvilla Handicrafts Pvt Ltd
Contact Person: Parvathy Raja
Phone: 9833077883
Address:1502 G Wing, Lotus Corporate Park, Goregaon (E)
City: Mumbai
State: Maharashtra
Country: India