Modern Living with kathy ireland®: See NapUp Discuss Their Smart Product to Help Kids Nap in the Car More Safely

Tune in to Bloomberg International on Sunday, January 8, 2017. See market-by-market listings below.

Los Angeles, CA – January 3, 2017 — NapUp Founder and CEO, Ben Cohen Gazit, and Director of Global Communications, Sigahl Silvera, are featured on the award-winning, global TV show, Modern Living with kathy ireland®. The segment’s topic is a comfortable and secure way to help keep kids from bobbing their heads as they sleep in the car.

Developed in 2014, NapUp is a head support used with childrens’ car seats and high back boosters. It is the first real solution that allows kids to sleep comfortably and securely while sitting in the car. NapUp’s straps and Velcro are both adjustable to fit different car seats, as well as the different head sizes and forehead shapes of children. This allows the NapUp to be used for years, growing with each child. In addition, NapUp’s innovative design adheres to the highest quality and safety standards in the United States and Europe.

Cohen Gazit says that NapUp has filled a real need for parents who drive in the car with sleeping children. He explains, “NapUp is the first real solution for holding and supporting the child’s head comfortably on the go while not compromising safety. It’s a sophisticated product. My challenge as a parent was also to make it easy to use.”

JL Haber, Vice President of Programming for Modern Living with kathy ireland®, is thrilled to feature NapUp. He says, “I respect companies that see a need in the marketplace and create a solution! The smart people behind NapUp have done just that. NapUp has allowed kids to ride in the car more safely and securely. You can’t put a price on that. We’re excited to feature NapUp on our show.”

For more information about NapUp, visit

Tune in to see Nap Up on Bloomberg International on January 8, 2017 at 7:00am GMT, 10:00am CST D.F and 2:30pm HKT.

About Modern Living with kathy ireland®

Modern Living with kathy ireland® is a weekly business television program featuring real-world insights from corporate executives from all over the globe.

Modern Living with kathy ireland® airs throughout North America on E! Entertainment Network as part of their sponsored programming lineup and to over 50 countries throughout the world on Sundays on Bloomberg International as part of their sponsored programming lineup.

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