Chad Celi Creates $10,000,000 Bentley Challenge & Businesses Are Lovin’ It

Louisville, Kentucky – January 11, 2017 – For 35 consecutive years, Leo Burnett was the marketing agency for McDonald’s. That partnership ended when Omnicom, a competitor to Leo Burnett, agreed to be paid on performance. Omnicom agreed to make zero profit on the media it sells to McDonald’s and is paid only when certain performance benchmarks are achieved including individual item sales, drive thru traffic, number of visits, etc.

Chad Celi, owner of business building consulting firm Reset Strategies, was inspired by the news and created the $10,000,000 Bentley Challenge. Simply put, Celi guarantees he and his team will uncover $10,000,000 of lost revenue and if they can’t, he’ll hand you the keys to his Bentley Continental Flying Spur.

Chad believes every business is losing revenue because of external and/or internal factors but he also knows almost all of that can be controlled. “Depending upon the size of the business it could be losing as little as one million but it’s likely $10,000,000 plus. It could be a combination of reasons but the current marketing and sales practices are usually the culprits” Celi says.

Celi’s firm is no stranger to performance. “We’ve always had a five-time money back satisfaction guarantee in place on one of our flagship services and we also guarantee a 3:1 minimum return on investment with another signature service so we’re not scared to put ourselves out there for performance.”

Asked about his initial reaction to the idea of possibly giving his car away Celi said “I didn’t totally buy into the idea at first. I thought the idea was silly, a gimmick, but surprisingly the response has been mostly positive.”

To qualify for the Bentley Challenge, visit or call 502-329-8934 and mention the Bentley Challenge.


Reset Strategies helps companies identify lost revenue and recover it without spending more money on traditional marketing and advertising.

Media Contact
Company Name: Reset Strategies
Contact Person: Taylor Clements
Phone: 502-329-8934 x4
Address:100 Mallard Creek Road #305
City: Louisville
State: KY
Country: United States