Modern Living with kathy ireland® Introduces Innovations in Hormone Testing From Precision Analytical

Company Leaders Will Talk About Their Unique Hormone Testing and Reporting Methods

Tune into E! Entertainment as sponsored programming on Thursday January 19, 2017. See market-by-market listings below.

(LOS ANGELES, January 17, 2017) — Modern Living with kathy ireland® announces an exclusive story featuring  Precision Analytical President, Mark Newman and Medical Director Dr. Carrie Jones. The discussion will focus on how Precision Analytical strives to exceed patients’ expectations for their laboratory testing needs.

Precision Analytical was founded in 2012 by Newman, a few physicians and a few analytical chemists. Newman had a vision for a revolutionary way to test hormones. His company’s unique testing methods bridge the gap between existing methods to create better tools for healthcare providers to address the needs of their patients. Precision Analytical is headquartered in McMinnville, Oregon.

Newman has spent his entire career developing hundreds of novel lab tests. After developing 24-hour urine, saliva, bloodspot and serum tests, he developed DUTCH, which is the most comprehensive and reliable hormone testing model. He explains, “DUTCH is an acronym — Dry Urine Test for Comprehensive Hormones. The reason we use a dry sample is simply for convenience, but the main advantage of our test is really the information. What we try to give is a uniquely comprehensive look to these families of hormones — so there’s more information to make the best medical decision to try to get to the root cause of what’s going on with each particular patient.”

JL Haber, Vice President of Programming for Modern Living with kathy ireland®, is proud to feature Precision Analytical. He says, “Precision Analytical has developed a complete game changer in the medical landscape with the introduction of DUTCH. It’s far superior to saliva hormone testing in most circumstances, and doctors everywhere are thrilled to use this revolutionary method to improve their patients’ health.”

For more information about innovative hormone testing, visit and tune in to E! Entertainment as sponsored programming on Thursday, January 19, 2017 at 6:30am EST/PST.

About Modern Living with kathy ireland®

Modern Living with kathy ireland® is a weekly business television program featuring real-world insights from corporate executives from all over the globe.

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