Nationally Recognized Mental Toughness Coach Kevin Hiscock Reaches Number 1 on Amazon Best Seller List with His Brand-New Book “Local Business Mavericks”

Local Business Mavericks featuring Kevin Hiscock hits #1 on the Best Sellers List.

Nationally Recognized Mental Toughness Coach, Kevin Hiscock, hit #1 on the Best Seller List for the recent release of Local Business Mavericks. His book also reached #2 in the Business & Money category for the Kindle Store.

Local Business Mavericks is a compilation of one-on-one conversations with some of the top entrepreneurs in their industry designed to share their strategies to overcome the toughest obstacles standing in the way of their customers’ success.

Hiscock’s insight into psychological and critical thinking skills is based on 30 years of experience and is right on target.

He states, “Whether an individual has the goal of becoming the number one salesperson in their company or losing 20 pounds, the mental process necessary to be successful is pretty much the same. The problem is people tend to rely on old scripts to chart their course. The person striving to be their company’s top sales person already knows they need to continually prospect new clients, work long hours and close more sales. The person tying to lose 20 pounds knows they should eat fewer calories and exercise more. Seems pretty simple, right? So why don’t more people succeed? Because it’s not that easy!  Without a better script, people just tend to keep doing what they already know using the same old ineffective scripts.”

Hiscock has made headlines quite a bit recently, most notably for his work with Fortune 500 companies like Johnson & Johnson, GlaxoSmithKline, Transamerica, Toyota, Proctor & Gamble, Nokia as well as world-class teams such as the Navy SEALs, Boston Celtics and Miami Marlins.

It’s most likely for this reason that many people nationwide consider him the most real and relevant Mental Toughness Coach in tune with the marketplace today.

Kevin Hiscock’s Mental Toughness University (MTU) trains sales representatives and managers in Psychological/Critical Thinking Skills necessary to execute any sales process at a world-class level, resulting in increased sales, higher retention and enhanced efficiency for managers. MTU skills and strategies have been gleaned over the past 30 years from the fields of professional sports, United States Military Special Forces, and from thousands of successful people in corporate America. These psychological performance tools include Emotional Compartmentalization, Middle-Class versus World-Class Thinking, and Emotional Separation/Systematic Desensitization.

To learn more about Kevin Hiscock visit:        

Local Business Mavericks is available in Paperback and on Kindle at:

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