Axel Springer starts monetizing upday with Inneractive’s mobile ad exchange INNEX

NEW YORK, NY – 16 Mar, 2017 – Inneractive, an independent global mobile ad exchange today announced that the mobile news service upday will be monetized exclusively with INNEX, Inneractive’s global mobile ad exchange. upday is a personzalized news app developed by Axel Springer in partnership with Samsung Electronics and is pre-installed Samsung S7 and S7-Edge, A5 and A3 across UK, Germany, France and Poland.

INNEX – Inneractive’s end-to-end platform for programmatic selling of mobile ads –  enables upday to sell its mobile inventory programmatically,  via private marketplaces and the open exchange.  With support for in-app video, native mobile ads, and mobile display, INNEX is enabling upday to monetize its inventory across Europe.

“Considering the serious demand for programmatic buying from brands and agencies across Europe, and a switch from direct to programmatic buying in such countries as UK, we have decided to invest significant efforts into selling our inventory programmatically, both directly to buyers and via the open exchange. Since upday offers a superior user experience through relevant content and non-intrusive ads, we constantly need to strike a balance between maximizing revenue and keeping users happy,” said Aneta Nowobilska, Director of Advertising at udpay. “We chose Inneractive for their solid technology solution, flexibility in the realization of upday’s specific needs and their valuable data insights which allow us to better package our user base and help maximize our value to the advertisers.”

“Providing a highly-personalized, relevant and timely user experience is becoming a competitive differentiator for publishers,” said Welby Chen, Chief Business Officer at Inneractive.  “We are proud to partner with upday to ensure the most relevant experience to their users and to enable  upday’s advertisers to reach their target audiences.”

About Inneractive:

Inneractive is an independent global mobile ad exchange focused on powering native and video ads. The company’s mission is to empower mobile publishers to maximize the full potential of their properties by providing powerful technologies for buying and selling mobile ads. The Inneractive programmatic platform (INNEX) is comprised of a mobile Supply Side Platform (SSP) and an Ad Exchange that combine RTB with native and video ad solutions. Inneractive was recently named a Deloitte Technology Fast500 Company, EMEA and a Deloitte Israel 2016 Technology Fast50 winner. Inneractive is headquartered in Tel Aviv with offices in San Francisco, New York, London and Beijing.

About Axel Springer / upday:

upday is a European news service exclusive to Samsung smartphones, built and run by German publishing house Axel Springer. It is seamlessly integrated into the Samsung user experience: Users swipe right from their homescreen and upday opens. Combining cutting-edge technology with the experience of journalists, it delivers Top News curated by editorial teams and My News, a personalised feed of stories based a source-set of over 2000 publishers. Launched in March 2016 upday is one of the biggest European News Services with more than 8m UUs per month.

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