Magline Celebrates 70 Years of Innovation Includes Valuing Employees

Magline’s VP Andrea Horner recently explained how employee engagement requires manufacturers have a systematic and tested method of reaching employees with important messages. These approaches engage and influence attitudes and behaviors.

Horner noted, “We are celebrating 70 years of innovation and have witnessed that providing ergonomically designed products, keeps an aging workforce on the job and engaged. It requires communication. Good intention of employers to keep workers safe isn’t enough.  A simple text to delivery drivers, shop floor workers, reminding them of best-practice safety and the tools provided creates a culture of appreciation, value, safety, and loyalty.”

When ergonomic tools and solutions are introduced and implemented, employee behaviors need to be reinforced. New solutions like CooLift, LiftPlus, or the Self-Stabilizing hand truck, may first be met with employee resistance; anything new may trigger resistance.

Horner insisted that distribution, manufacturing, and last-mile delivery operations must include strategy-specific messages to help employees connect their day-to-day efforts with the aspirations of the company. Due to time constraints and production deadlines, employee communication messages must be kept simple and concise for maximum impact.

Magline, the leader in material handling delivery equipment, has submitted a one-minute video for ProMat 2017 for the contest. The video welcomes the viewer to watch a movie trailer about the new LiftPlus as a coming attraction.

To view the one-minute video, go to:

Andrea Horner will be at booth #S5219 at ProMat April 3 -6, 2017 and looks forward to sharing the value proposition of communicating ergonomic and safety as central to employee engagement.

About Magline:

As a leader in the material handling industry, Magline, Inc. ( is committed to creating innovative solutions that help people transport materials more safely and efficiently. For nearly seven decades, this commitment translates to creating exceptional products and service experience earning long-term customer loyalty. Magline, the manufacturer of the innovative CooLift® Delivery System and the new LiftPlus™ technology, designs solutions to help companies move more product in less time, safely.

Magline understands the unique material handling requirements of product movement and remains at the forefront of designing aluminum equipment worldwide.  With a strong dealer base in North America, as well as global presence, Magline offers implementation consulting and solutions for reducing service times and lean time-saving delivery solutions. Dynamic leadership ensures the Michigan-based manufacturer is consistently introducing innovative products and services, driven by customer needs and industry insights. Magline’s industry knowledge and expertise has evolved into a compelling customer value proposition.

Follow Magline on Twitter @MaglineInc. 

Media Contact
Company Name: Magline Inc.
Contact Person: Andrea Horner, Vice President of Marketing
Phone: 800-344-3646 x209
Address:1205 W. Cedar St.
City: Standish
State: Michigan
Country: United States