A Leading Printing Services Sydney Company Says Print Advertising Is Still An Essential Marketing Tool

Absolute Colour Printing in Sydney explains why print advertising is still the most important form of marketing for a business in Australia

A leading printing services Sydney company has today launched a campaign to help small business owners understand why printed media is still a vital way to gain customers and increase revenue. Absolute Colour Printing Services, who has become one of the most recommended printing suppliers in Australia provides all types of services including printed media for Trade Shows.

With the explosion of the Internet, many small businesses have made the mistake of ignoring how powerful printed media really is, a mistake that has not been made by major companies such as Woolworths Limited and even Google. With people becoming fed up with Google AdWords which has forced Google to make major changes to the way it displays these adverts, and email marketing campaigns going straight into the junk folder, printed media once again comes out on top for powerful results.

A spokesman for Absolute Colour Printing Services said: “Printed media marketing is helping small businesses gain the exposure they need, reaching direct to their target audience, locally and nationally.”

There are many reasons according to Absolute Colour Printing and marketing experts why printed media is still the most powerful way to gain a potential customers attention. High-quality printing allows a business to create a lasting impact and unlike online marketing, printed media can be passed on to a friend or workmate who may be interested in the service or product that is being advertised. Printed media also allows a business to decide which area in their local or national location they want to target. That can include having leaflets or other marketing material delivered direct to a home or placed in a location where people will see it, providing a real maximum impact.

Printed media also provides flexibility. Printed media such as printed flyers, leaflets, posters, and brochures can work well as a stand-alone campaign or work jointly with an online campaign or radio and TV advertising.

“Printed media provides credibility. Anyone can put a website online, but by having printed media and a physical address, it provides a customer with the confidence that the printed media is promoting a credible business, ensuring a high response rate”, explained a spokesman from Absolute Colour Printing Services

The printing services Sydney company explains there are many other reasons why printed media stands out and why more small businesses should use it as part of their campaign. They include branding, target marketing, and engagement.

Absolute Colour Printing in Sydney provides a whole range of professional services, which include Business cards, booklets & brochures, point of sale, posters, and many more professional and affordable services.

To see all the services available, and to learn why the Sydney printing company has become one of the most recommended and most affordable in Australia, please visit http://www.absolutecolour.com.au

About Absolute Colour Printing

Absolute Colour Printing is a well-known and reputable Sydney printing services company that believe that a company’s printed collateral proves their positioning and positioning makes them a leader in their marketplace.

Media Contact
Company Name: Absolute Colour Printing
Contact Person: Media Manager
Email: print@absolutecolour.com.au
Phone: 1300 88 99 59
City: Sydney
Country: Australia
Website: http://www.absolutecolour.com.au