New Case Study From Web 20 Ranker Reveals Newest GMB Ranking Factors For Google Possum Filter

Hanover, PA – Setting up a website is only the first step in today’s digital marketing world for businesses that want to stand a better chance of reaching their target audience through the internet. One of the many key aspects to helping a business succeed on the internet is helping them to create a powerful online presence that search engines like Google recognize. A Google My Business Page, or GMB for short, is the jumping point for several search engine optimization features that help businesses rank higher in Google Maps listings. Web 20 Ranker, an online wholesale provider of SEO services, has recently released a powerful case study that can help businesses learn the key factors to ranking their Google My Business listing through the new Possum Filter.

“Google is always changing their best ranking practices and added more filters to sift out spammy websites,” says company founder and brain behind the new case study, Chaz Edwards. “With Google reducing the radius that local businesses can be found, and with cities showing multiple packs based on searcher proximity, every effort should be made to understand the top local ranking factors and which factors we can influence directly through local search optimization. Through our latest Google My Business case study, we review some of the factors specific to the Possum filter, and what your business can do in order to combat those changes.”

Google’s Possum filter was a major game-changer for local searches, which saw many verified GMB listings simply disappearing from Google Maps. The new filter comes into effect in four scenarios: similar businesses sharing the same address, similar businesses sharing the same owner, similar businesses sharing the same affiliation, and similar businesses located very close to one another. Thankfully, checking for the Possum filter is easy. Simply perform a local search that brings up a Snack Pack (Google Maps 3 Pack), and select the ‘more places’ option. Note the number of listings that appear on the left hand side of the screen. However, zooming in closer on the map will now reveal several pages of results that Possum has filtered.

In order to create such a powerful case study, the company utilized ranking data from across their more than 200 active GMB SEO campaigns, the Google ‘Proximity Ranking’ Patent, the Proximity To Searcher blog article from Darren Shaw, Google local search rankings guide, local SEO ranking factors, and Think with Google Micro-Moments. Compiled together, these resources paint a clear picture of what Google is looking for when ranking businesses through the new Possum filter. In addition to these, Web 20 Ranker also takes into account the four main types of keyword variations, which they optimize for in each of their GMB optimization packages.

The new GMB case study from Chaz Edwards is available from the Web 20 Ranker website, through their blog section. Web 20 Ranker is located at 1 Center Square, Suite 200 in Hanover, Pennsylvania (17331).

The company can be reached directly from their website,, or at

Media Contact
Company Name: Web 20 Ranker
Contact Person: Chaz Edwards
Phone: (855) 896-6657
Address:1 Center Square, Suite 200
City: Hanover
State: Pennsylvania
Country: United States