Venmark International Engineer’s Guide to Product Publicity Offers Best Practices

Product Guide provides tips for writing product news releases and best practices for optimum results.

Venmark International, a leading product publicity firm, is offering a new whitepaper for engineer-entrepreneurs that provides tips for writing product news releases and best practices for optimum results.

The Engineer’s Guide to Product Publicity describes why news releases are extremely effective as a marketing tool and what they can accomplish for a company when prepared properly. Featured are 10 rules for preparing the most effective product releases which include: writing clear and concise copy without “engineering speak,” adopting a giving mindset to help editors, and substantiating all performance claims.

Written by Steven M. Stroum who has created over 15,600 product news releases, The Engineer’s Guide to Product Publicity is based upon 40 years of experience working with engineer entrepreneurs and addresses their common misconceptions about a press release and explains how to correct them. Mr. Stroum was a Small Business Advisor to the Governor of Massachusetts and member of the Norbert Weiner Forum at Tufts University.

The Engineer’s Guide to Product Publicity is provided upon request via email to and put Engineer’s Guide in the subject.

About the Author

The “The Engineer’s Guide to Product Publicity” was written by Steven M. Stroum, president of Venmark International, a company he founded in 1976. Since that time he has been recognized as the “best in the business” by many leading editors. In recognition for his contribution to the success of many smaller companies, Mr. Stroum was appointed to serve a four-year term as one of 18 Small Business Advisors to the Governor of Massachusetts and served on the SBANE (Smaller Business Association of New England) board of directors as Publicity Advisor. His contribution to the small business community was recognized further when he was selected by the International Rotary Foundation to join a five-man Group Study Exchange Team and tour South Korea for six weeks as an ambassador. Mr. Stroum was also appointed to the Norbert Weiner Forum at Tufts University to study the impact of technology on society. Most importantly, he is a small business advocate who realizes the important contribution small businesses make to our society in terms of creating jobs, opportunities, and the “spirit of achievement” which is the essence of American free enterprise.

For more information contact:

Venmark International
Steven M. Stroum, President
148 Linden St., Suite 105
Wellesley, MA 02482
(781) 237-5860 FAX (781) 237-5862

Media Contact
Company Name: Venmark International
Contact Person: Steven M. Stroum
Phone: 781-237-5860
City: Wellesley
State: MA
Country: United States