TAYLORS, SC – 20 Apr, 2017 – Nueva Vida (Vida Television Network) today announced the launch of the channel’s new branding as part of their two-year anniversary celebration.
Vida started out as a faith-based channel that catered only to the Spanish market on 28-1, low power TV over air. In the last year, the channel has slowly opened spots for English programming. Their goal is to reach Billennials (Bilingual Millennials) with content relevant to their needs as 2nd and 3rd generation Hispanics.
Vida has become increasingly aware that faith-based programming is not limited to televangelism and televised church services. As part of their family-friendly offering, Kid Zone has been added which is a one hour weekday slot for classic cartoons. For teen and young adults, Nueva Musak plays urban and contemporary music videos with a positive message. In addition, they started “Domingos de Familia,” which airs a movie on Sunday nights for families.
Through their partnership with WGGS Channel 16, Vida has been able to acquire weekday four-hour blocks and Saturday six-hour blocks. This airs on channel 16-4, one of WGGS’ subchannels, which extends Vida’s audience to an additional 845,000 homes in three states.
This month Vida celebrates their two-year anniversary and will be airing a live TV special on WGGS, which can be seen on Charter Spectrum’s channel 6 (706 HD). They will be announcing their OTT and ROKU channels, highlighting livestreaming and on-demand Vida Television Network produced programming.
About Vida Television Network
Vida Television Network is the first and only Bilingual Family-friendly television channel in South Carolina. In addition, current research shows the channel is pioneering this niche market in the US. Based in Taylors, SC, the channel launched April 2015. Vida airs and produces local programming to reach children and teenagers, as well as the whole family. A portion of their programs come from CTNi which is a faith-based television network in Puerto Rico. Station owner, Marc Garcia, was named in “12 Greenville creatives we’re watching” by GVL Today.
Vida’s vision is to restore television to the family one program at a time.
Vida Television Network
3409 E Rutherford Rd Ext
Taylors, SC 29687
Ph: 864-244-1616 x1027
YoutTube Station ID: https://youtu.be/lEs2nj1lRfk
Video Link: https://youtu.be/lEs2nj1lRfk
Company Name: Nueva Vida Media
Contact Person: Blanca Garcia
Country: United States