Movico, the Dutch owned mobile event marketing business, has celebrated the establishment of its UK offices in April with the announcement of two prestigious roadshows.
Both Samsung and Grohe have selected Movico to take their brand experiences on the road in the UK and Ireland, as part of pan European roadshows.
The opening of Movico’s first overseas office is a significant step in the company’s development plans, demonstrating that international growth is at the heart of its strategic development objectives.
Rogier Wentink, Movico’s CEO, “Our work with global clients and landmark sports events made it logical that we would expand internationally and we’re delighted to be doing that in the UK first as part of our ambitious growth programme.”
Samsung are taking their range of display screens and digital signage options direct to their customer network, using Movico’s bespoke roadshow trucks. The unique configuration allows the displays to be viewed under both internal and external light, in a way that no other showroom is able to.
The Grohe Truck Tour visits key UK locations and gives installers the opportunity to experience new products and take part in training sessions with Grohe’s own product experts, right on their doorstep. The UK Tour is part of a four vehicle programme that takes the market leading German brand into 30 countries along the way.
Stefan Aspers, Movico’s Director Commerce & Marketing commented “These are exactly the kind of tours that convinced us of the opportunity in the UK. To be bringing them across so soon is a fantastic first step for our UK operation.”
The Movico UK office is based in Manchester where Business Development Manager Tim Newton is driving growth through UK based brands and agencies.
Tim Newton, “Both these leading brands have understood the value that roadshows can bring to their marketing for some time now, so it’s great that we can celebrate the start of Movico UK with these two fantastic tours.”
Samsung and Grohe will be touring the UK and Ireland through May and June.
For further information contact:
Tim Newton, Movico UK
firstname.lastname@example.org 07388 323 959
Movico is an internationally operating specialist in the field of mobile event marketing. With an extensive fleet of unique promotional vehicles, Movico enables brands to effectively and efficiently communicate with their target audience at international events, road shows, and exhibitions. Movico supplies mobile facilities to famous sports events like the Tour de France, the Dakar Rally, the Volvo Ocean Race, the Paris marathon, the FIS World Cup Alpine Skiing and numerous cycling classics. The fleet consists of special vehicles that can be transformed into mobile VIP rooms, press units and exhibition stands. Movico rents the promotional vehicles including all creative, logistical, technical and organisational support.
Company Name: Movico
Contact Person: Tim Newton
Country: United Kingdom