Top Chicago Brand Equity Company Launches New Website

“Halsted Strategy Group Logo”
Halsted Strategy Group, a leading Chicago, IL-based brand and monitoring services provider that help small business or larger corporations build and maintain their brand image, has today announced the official launch and release of its newly designed website: is designed to provide clients accessed to world-class research and analytic expertise with battle-tested brand and marketing strategy capabilities, according to the company’s CEO, Michael Alley, who made the announcement. He believes the importance of brand awareness has become increasingly significant with the evolution of the Internet and digital technology.

However, he added that with “establishing a strong reputation for good products or services, integrity in your business practices and community involvement makes it even more critical to long-term success. And so, this is where we come into the picture,” said Alley, who uses brand awareness to help businesses make loyal customers for repeat sales, prevent new entrants entering the market, and help people gain confidence in what they are buying.

Equity is the value of your brand beyond your physical assets like buildings and equipment. To develop a strong brand equity, you have to develop a high level of brand awareness. The more people are aware of you and the stronger your reputation, the greater your profit potential and overall brand value. Word of mouth in the market plays a strong role in helping your brand grow its customer base and develop loyal relationships with top customers. To help clients achieve brand equity, Alley said the company has recently built a new model that offers more than what market research firms in Chicago and strategy firms independently offer now, thus providing big ideas grounded in rigorous data. Today, this new approach provides a suite of services, now available via the new website to include:

  • Brand Equity
  • Brand Equity Tracking
  • Market Segmentation
  • Market Attitude & Usage
  • Brand & Market Tradeoffs
  • Marketing Effectiveness
  • Market Mix Modeling
  • Advertising & Copy Testing
  • Local Impact Testing
  • Multi-Channel Attribution
  • Consumer & Product

According to Alley, the new site will help clients, namely small business website owners, Ecommerce website owners, and professional service providers, “save time and money,” as creating brand awareness is usually the first step in building a brand. And before business can create a favorable impression or motivate customers to buy, its operators will have to become aware of their brand, its meaning and then provide online brand management services. And according to Alley, they “can help businesses develop their brand and its meaning by helping they create their marketing messages delivered through various channels that are used to communicate the brand name and important messages tied to its products. Making people aware that your business exists helps, is what we do best by helping you drive traffic to your business and create a buzz in the market.”

Media Contact
Company Name: Halsted Strategy Group
Contact Person: Michael Alley
Phone: +1-312-730-8303
Address:332 S Michigan Ave
City: Chicago
State: IL, 60604
Country: United States