Functional beverages are non-alcoholic beverages which aid to keep the consumer’s body hydrated and also offer additional micro nutrients which include herbs, vitamins, minerals, amino acids, or sometimes raw fruit or vegetables. Functional energy drinks is a type of functional drinks. Functional energy drinks provide vitamin B which keeps red blood cells and also aids to regulate the nervous system. Functional energy drinks is becoming a popular beverage due to its specific health benefits.
The global functional energy drinks market is witnessing an impressive growth over the last few years. With the changing lifestyle and evolving dietary pattern, convenience food plays an important role in defining the consumers’ food choices in the modern world. Functional energy drinks have high nutritional value owing to the presence of various vitamin, minerals. Innovation in energy drinks and launch of new product is creating a strong factor for the rising growth of functional energy drinks market. Increasing massive growth of organized retail sector is considered to be one of the main factors for the rising growth of functional energy drinks in the upcoming decade. Consumers are inclined to buy the products from the super markets & hypermarkets instead of the normal grocery shop. Functional sports drinks is one of the trend which is gaining momentum in the global functional energy drinks. Functional energy drinks manufacturers find a massive opportunity to come in a collaboration with the various organized food service companies in order to spread their presence across the globe.
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Isotonic segment is estimated to account for the major market proportion in the global functional energy drinks market. However, hypertonic segment is projected to expand at a high pace during the forecast period of 2017-2023. Among the packaging type, bottle segment is estimated to account approximately half of the global functional energy drinks market. However, tetra pack segment is projected to grow in a maximum growth rate owing to the increasing demand of single serve packaging. Store based distribution channel accounts for the maximum market share in the global functional energy drinks market. Among the store based distribution channel, supermarkets & hypermarkets is anticipated to hold more than 50% of market proportion in the global functional energy drinks market. Non-store based distribution channel is projected to grow steadily during the forecast period.
The major key players in the Functional Energy Drinks Market are
- Tata Global Beverages (India)
- Red Bull GmBH (Austria)
- The Coca-Cola Company (U.S.)
- Pepsi co Inc. (U.S.)
- Abbott Nutrition Limited (U.S.)
- Mondelez International, Inc. (U.S.)
- National Beverage Corporation (U.S.)
Global Functional Energy Drinks Market is highly concentrated in North America. Europe has massive potential for functional energy drinks, as there is an increasing awareness regarding healthy food habits along with new product developments by the key players in the functional energy drinks market.
Access the market data and market information presented through more than 60 market data tables and 25 figures spread over 110 numbers of pages of the project report “Global Functional Energy Drinks Market – Forecast to 2023”
The global functional energy drinks market is segmented into North America, Europe, Asia Pacific, and the rest of the world (ROW). Among these, North America region is expected to retain its dominance throughout the forecast period. This is attributed by the increasing busy life schedules of consumers coupled with the increasing demand of convenience food. Europe is also estimated to account more than one fourth of the market proportion in the global functional energy drinks market. Among the European countries, Germany is estimated to account for the maximum market proportion during the forecast period of 2017-2023. Asia Pacific region is projected to grow at a fast pace during the forecast period of 2017-2023.
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Global Functional Energy Drinks Market is segmented by Product Type, Packaging Type, Distribution Channel and Region
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