On the basis of regional analysis the market is segmented into North America, Europe, Asia-Pacific and Rest of the World. North America region is generating highest market share in the proximity marketing market owing to better network infrastructure, higher technology implementation and implementation of proximity marketing in retail sector.
Adoption of Proximity Marketing Market in North America is mainly due to the invention of advanced technology and economies benefitting from it. North America region is leading due to presence of major players from the region in the proximity marketing market. The increased adoption of location based technology in retail, gaming and automotive sector is driving the market in the region. The rise in demand for BLE beacon in retail stores is driving the proximity marketing market in the region.
Taste the market data and market information presented through more than 30 market data tables and figures spread over 100 numbers of pages of the project report. Avail the in-depth table of content TOC & market synopsis on “Proximity Marketing Market -Forecast to 2023”.
Major Key Players:
- Apple Inc. (U.S.)
- Google Inc. (U.S.)
- Microsoft Corporation (U.S.)
- Qualcomm Inc. (U.S.)
- Zebra Technologies Corporation (U.S)
- Bluvision Inc. (U.S.)
- Estimote Inc. (U.S.)
- inMarket Media LLC (Italy)
- Proxama PLC (U.K.)
- ROXIMITY (U.S.)
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Proximity Marketing Market Segmentation:
The proximity marketing market has been segmented on the basis of region that includes North America, Asia-Pacific, Europe and Rest of the World. In North America region, retail sector is witnessing considerable market share owing to adoption of proximity marketing in upscale stores and shopping malls. BLE beacon tools are used in some retail stores to prevent unwanted stealing of clothes and accessories and. Most of the retail stores in the region are using GPS geo-fencing application to increase customers in the store that is one of the significant factor driving market growth in the region.
Market Research Analysis:
The proximity marketing market in North America region is growing due to high adoption of proximity marketing tools in retail and healthcare sector. The invention of proximity marketing is gaining popularity among youths due to busy work schedule and changing lifestyle is driving the market in the region. According to the study, Europe region is one of the prominent player in proximity marketing market due to emergence of e-commerce industries from the region.
Asia-Pacific market is estimated to be one of the fastest growing market as government is continuously investing into research and development of proximity marketing market. Increasing IT landscape is boosting the market in the region. Developing countries such as India and China are adopting proximity marketing at a large scale owing to increasing IT infrastructure, robust industrialization that is boosting the market in the region. By software segment content management system and location analytics is driving the proximity marketing market.
The regional analysis of proximity marketing market is being studied for region such as Asia Pacific, North America, Europe and Rest of the World. North America is one of the leading player in the proximity marketing market owing to major presence of major market players in the region followed by Europe.
North America region is leading owing to advanced technology implementation and adoption of cutting-edge technology in advertisement sector. Asia-Pacific region is fastest growing region in the proximity marketing market owing to increased investment by developing countries in the region.
Proximity Marketing Market (MRFR) Research Analysis:
By software segment, proximity marketing market is segmented into content management system. Enterprises are using content management system to enhance business by increasing customers and facilitate with multiple user platform. It improves the business website by providing easy option for site change and enable users by providing numerous design change options. It also enhances business marketing plan by offering tools through which businesses can have quick response from customers and seamless page management. It offers integrated workflow management platform by reviewing and approving content. If the user want to change the content of website, by using content management system they just need to change it once for it to be updated throughout the site.
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- Investors and consultants
- System Integrators
- Government Organizations
- Research/Consultancy firms
- Technology solution providers
- IT Solution Providers
Table of Contents
1 Market Introduction
1.2 Scope of Study
1.2.1 Research Objective
1.3 Market Structure
2 Research Methodology
2.1 Research Type
2.2 Primary Research
2.3 Secondary Research
2.4 Forecast Model
2.4.1 Market Data Collection, Analysis & Forecast
2.4.2 Market Size Estimation
List of Tables
Table 1 Proximity Marketing Market, By Component
Table 2 Proximity Marketing Market, By Technology
Table 3 Proximity Marketing Market, By Application
List of Figures
Figure 1 Research Type
Figure 2 Proximity Marketing Market: By Component (%)
Figure 3 Proximity Marketing Market: By Technology (%)
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