Chad Celi Creates $10,000,000 Bentley Challenge And Businesses Are Lovin’ It

Louisville, Kentucky – For 35 consecutive years, Leo Burnett was the marketing agency for McDonald’s. That partnership ended when Omnicom, a competitor to Leo Burnett, agreed to be paid on performance. Omnicom agreed to make zero profit on the media it sells to McDonald’s and is paid only when certain performance benchmarks are achieved including individual item sales, drive thru traffic, number of visits, etc.

Chad Celi, owner of business building consulting firm Reset Strategies, was inspired by the news and created the $10,000,000 Bentley Challenge. Simply put, Celi guarantees he and his team will uncover $10,000,000 of lost revenue and if they can’t, he’ll hand you the keys to his 552 Horsepower, V12, Bentley Continental Flying Spur.

Chad believes every business is losing revenue because of external and/or internal factors but he also knows almost all of that can be controlled. “Depending upon the size of the business it could be losing as little as one million but it’s likely $10,000,000 plus. It could be a combination of reasons but the current marketing and sales practices are usually the culprits” Celi says.

Celi’s firm is no stranger to performance. “We’ve always had a five-time money back satisfaction guarantee in place on one of our flagship services and we also guarantee a 3:1 minimum return on investment with another signature service so we’re not scared to put ourselves out there for performance.”

Asked about his initial reaction to the idea of possibly giving his car away Celi said “I didn’t totally buy into the idea at first. I thought the idea was silly, a gimmick, but surprisingly the response has been mostly positive.”

The results speak for themselves. Vice-President, Scott Ritchey, who runs nine-figure business shares their organization discovered they could be $35,000,000 larger than they were if they employed some of their strategies. “If you really want to uncover your golden opportunities I would strongly recommend you take him up on the offer,” Ritchey said.

Greg Kimberlin, who’s responsible for the marketing success of over 30 Big O Tire Stores in Kentucky and Indiana participated in the challenge and had this to say “Being a business owner for over 26 years, I’ve encountered my fair share of marketing companies so I assumed RESET would be more of the same. I was pleasantly surprised. They uncovered a $30,000,000 opportunity for our regional group. They were a wake-up call that our group needed. Reset has the uncanny ability to crack the shell to how your business strategies can yield more results to increase top-line revenue without having to spend more money on traditional marketing. In fact, they guarantee it.”

Chad learned of this risk reversal strategy from his personal business coach, Jay Abraham, who also coaches Tony Robbins and Daymond John from the hit show Shark Tank.

To inquire about the Bentley Challenge, visit or call 502-329-8934 and mention the Bentley Challenge.


Reset Strategies helps companies identify lost revenue and recover it without spending more money on traditional marketing and advertising.

Media Contact
Company Name: Reset Strategies
Contact Person: Taylor Clements
Phone: 502-329-8934
Address:500 North Hurstbourne Parkway, #425
City: Louisville
State: KY 40222
Country: United States