Organic Dairy Market Driven by Consumer Focus on Health and Wellness

“Organic Dairy Market Driven by Consumer Focus on Health and Wellness”
Growing awareness about the ill effects of pesticides and rising health concerns among the consumer has prompted a huge shift towards organic dairy products. This represents a major factor facilitating the growth of the organic dairy market.

The recently published report by IMARC group titled “Organic Dairy Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2022” finds that the organic dairy market reached a value of around US$ 17 Billion in 2016, exhibiting a CAGR of nearly 8% during 2009-2016. Organic dairy products are obtained from livestock raised through organic farming methods that foster ecological balance.  The livestock is reared without any pesticides or antibiotics making these products free from chemical contamination. Organic dairy products also have higher levels of omega-3 fatty acids, vitamins, anti-oxidants and conjugated linoleic acid (CLA) which makes them healthier as compared to non-organic products. As a result, these products have numerous health benefits like boosting metabolism, strengthening immune system, reducing muscle and joint pain, and lowering the risk of cancer and heart diseases.

Highlights of the Organic Dairy Market:

  • Increased consciousness about the use of pesticides and fertilisers in non-organic dairy products has led to the market growth.
  • Organic fluid milk represents the most popular product type.
  • Europe is the largest region and accounts for more than a half of the global market.

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The organic dairy market is currently being driven by the rising awareness about the excessive use of fertilisers, pesticides and hormones in non-organic products which lead to increased chances of diseases like blood pressure, diabetes, etc. Nowadays, consumers are becoming conscious about the presence of synthetic substances in their diet and are moving towards organic products. This trend is further stimulated by rising consumer focus on health and wellness. Additionally, the easy availability of organic dairy products with low fat and reduced levels of sugar and sodium have also boosted their demand. Some of the other growth inducing factors include rising disposable incomes, emerging markets and aggressive promotion by the manufacturers. As a result of these factors, the organic dairy market is expected to reach a value of US$ 25 Billion by 2022.

On the basis of product, organic fluid milk represents the most popular product type. The other major products are organic yogurt, organic cheese, organic butter and organic cream. The market has also been segmented on the basis of packaging and covers pouches, tetra packs, bottles and cans. Region-wise, Europe currently represents the largest market holding a share of more than a half of the total market. Other major regions include North America, Asia Pacific, Latin America and Middle East. On evaluating the competitive landscape, it is found that the key players operating in the organic dairy market are Horizon Organic, Organic Valley, Whole Foods, Kroger and Aurora Organic Dairy.

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The report by IMARC Group has examined the organic dairy market on the basis of:

Product Type:

  • Organic Fluid milk
  • Organic Yogurt
  • Organic Cheese
  • Organic Butter
  • Organic Cream


  • Europe
  • North America
  • Asia Pacific
  • Latin America
  • Middle East


  • Pouches 
  • Tetra-packs
  • Bottles
  • Cans
  • Others 

Distribution channel:

  • Supermarkets
  • Hypermarkets
  • Discount Stores
  • Convenience and Grocery Stores
  • Organic Specialty Stores
  • Online/E-Retailing
  • Direct Sales
  • Others

Key players:

  • Horizon Organic
  • Organic Valley
  • Whole Foods
  • Kroger
  • Aurora Organic Dairy

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